what is brand equity

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Brand Equity and Social Media: An Opossum’s Tale

Ric Dragon

Imagine a desert island occupied by no more than twenty people.  They are living in their own little village.  Over time, one of the inhabitants finds that their skill at tanning opossum skins is more and more valued, so others are willing to bring fish and breadfruits to the tanner.  Over time, the tanner has…

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