Did you do a fantasy football draft this month? So did we. But since we are digital marketing geeks….uhmmm….professionals….we had a few things we said (or thought) during the draft that made our list of…. Top Ten Things Digital Marketers Say When Doing a Fantasy Football Draft What Else Can Be Said? Use the comment box below to add your own to the list! Thanks and enjoy the next game between the Penguins and the Pandas. Ooops…there we go … Continue reading
The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.
Evergreen content ideas can come from any where…even an old toilet seat. And not just ANY old toilet seat. Danielle reveals a royal connection and, how you can find inspiration from your company’s past. Continue reading
Quality Guidelines of Knowing Matt Cutts In the middle of a call with a client he stopped me. “Rowler! Do you know that you’re the first SEO that I’ve talked to that hasn’t claimed to know Matt Cutts?” His southern accent had a tendency to take my chosen title of SEO Rouleur, a French term for a good all-around cyclists, and mispronounce it with his distinct Southern twang. “Nooooo! Are you serious?!” I replied. “Yes, sir. First one. One monkey told me ‘Oh, yeah. … Continue reading
Site Optimized CEO Doug Motel Shares Video Marketing Insights Part of DragonSearch’s “Lunch & Learn” Guest Speaker Program In addition to the ongoing sharing of digital marketing ideas, one of the great perks of being in the DragonSearch office is a diverse mix of guest speakers joining us for our weekly Lunch & Learn company meeting. On a cold mid-winter day in February, Doug Motel of Site Optimized, a Hudson Valley digital marketing firm, joined us and relayed inside information, … Continue reading
There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc. Then there are the tasks that have become the norm, like creating content for your website and your social networks. The idea of content creation and storytelling is in no way a new idea. Back in the 1890’s, John Deere launched a magazine for farmers called … Continue reading
I’ve been writing a few guest posts on other blogs this past year. To me, a fair amount, although my friend Lisa Barone heartily scoffed at the number. I’m fortunate to be able to make this a central part of my job! By the way, the list below is a List.ly list. I’ve written a post at Marketing Land on List.ly and its benefits.
Take one tablet and call us in the morning! Has your marketing strategy shifted because more people are using tablets to view content? It should and Henry Blaufox, with the help of IDG, explains why. Continue reading
There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image. You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on the target page to use as a featured image. If an image is not inline, however, but positioned as a background graphic, that image won’t … Continue reading
Every so often, a video or ad appears that is simply brilliant in its storytelling – and in my view, this piece for Southern Comfort by Wieden + Kennedy hits the mark. The campaign, dubbed “Whatever’s Comfortable” is said by WK to “celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.”