Content Marketing

Creating Content For A Topic You Don’t Understand

Jacques Bouchard

The difference between having an excellent content creator and a poor one is huge — and the good ones are few and far between. If you are in an industry that is highly technical, or there is a strong need for accurate, in-depth information, the challenge of building digital content without using up your staff’s…

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5 Things Marketers Can Learn from the #IceBucketChallenge

Evan Auerbach

By now you can’t go anywhere without hearing something about the #IceBucketChallenge – it’s on the TV, it’s in newspapers, and it’s definitely on your Facebook and Instagram news feeds. Everyone, from athletes and celebs, to politicians and executives are taking part in the mega-viral social media phenomenon to help bring awareness to amyotrophic lateral…

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Publisher and the SEO Side of LinkedIn

Evan Auerbach

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

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Semiotic Pie

Ric Dragon

Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.

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Content Marketing Tips for 2014 and Beyond

DragonSearch

Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing…

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Content Has Always Been King

Paul Rakov

Facebook this month finally admitted that posts by business pages were being served up fewer times in users’ news feed than content from news sources.  They claim that clicks on news content rose 170 percent this year, indicating that people crave those types of posts.  Prior to that, Google’s Hummingbird update was seen as a…

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Audience Engagement Strategies – Increasing Blog Commenting

Etela Ivkovic

Simon Heseltine, Director of SEO at AOL/Huffington Post Guest Speaking at DragonSearch – Part 3 How can we increase our audience’s engagement with our blog? What can we do to help build and encourage conversation and sharing? What does our audience care about and what will make them want to leave a comment on our…

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Fantasy Football Draft Saying by Digital Marketers

Evan Auerbach

Did you do a fantasy football draft this month?  So did we.  But since we are digital marketing geeks….uhmmm….professionals….we had a few things we said (or thought) during the draft that made our list of…. Top Ten Things Digital Marketers Say When Doing a Fantasy Football Draft   What Else Can Be Said? Use the…

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