Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.
Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing plan in place and it can be overwhelming to decide where to focus your energy when it comes to creating a content marketing strategy. To … Continue reading
Facebook this month finally admitted that posts by business pages were being served up fewer times in users’ news feed than content from news sources. They claim that clicks on news content rose 170 percent this year, indicating that people crave those types of posts. Prior to that, Google’s Hummingbird update was seen as a way of rewarding sites for good content based on the intent of users’ searches. With these changes, we’ve heard many, many SEOs and Social Media … Continue reading
Simon Heseltine, Director of SEO at AOL/Huffington Post Guest Speaking at DragonSearch – Part 3 How can we increase our audience’s engagement with our blog? What can we do to help build and encourage conversation and sharing? What does our audience care about and what will make them want to leave a comment on our blog? After sharing his extensive knowledge and experience about mobile and event marketing, Simon Heseltine, Director of SEO at AOL, talked to #usDragons about audience … Continue reading
Did you do a fantasy football draft this month? So did we. But since we are digital marketing geeks….uhmmm….professionals….we had a few things we said (or thought) during the draft that made our list of…. Top Ten Things Digital Marketers Say When Doing a Fantasy Football Draft What Else Can Be Said? Use the comment box below to add your own to the list! Thanks and enjoy the next game between the Penguins and the Pandas. Ooops…there we go … Continue reading
The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.
Evergreen content ideas can come from any where…even an old toilet seat. And not just ANY old toilet seat. Danielle reveals a royal connection and, how you can find inspiration from your company’s past. Continue reading
Quality Guidelines of Knowing Matt Cutts In the middle of a call with a client he stopped me. “Rowler! Do you know that you’re the first SEO that I’ve talked to that hasn’t claimed to know Matt Cutts?” His southern accent had a tendency to take my chosen title of SEO Rouleur, a French term for a good all-around cyclists, and mispronounce it with his distinct Southern twang. “Nooooo! Are you serious?!” I replied. “Yes, sir. First one. One monkey told me ‘Oh, yeah. … Continue reading
Site Optimized CEO Doug Motel Shares Video Marketing Insights Part of DragonSearch’s “Lunch & Learn” Guest Speaker Program In addition to the ongoing sharing of digital marketing ideas, one of the great perks of being in the DragonSearch office is a diverse mix of guest speakers joining us for our weekly Lunch & Learn company meeting. On a cold mid-winter day in February, Doug Motel of Site Optimized, a Hudson Valley digital marketing firm, joined us and relayed inside information, … Continue reading
There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc. Then there are the tasks that have become the norm, like creating content for your website and your social networks. The idea of content creation and storytelling is in no way a new idea. Back in the 1890’s, John Deere launched a magazine for farmers called … Continue reading