Content Marketing

Evan Auerbach

5 Things Marketers Can Learn from the #IceBucketChallenge

August 20th, 2014 by
Close-up drawing of ice cubes melting set on a blue background

By now you can’t go anywhere without hearing something about the #IceBucketChallenge – it’s on the TV, it’s in newspapers, and it’s definitely on your Facebook and Instagram news feeds. Everyone, from athletes and celebs, to politicians and executives are taking part in the mega-viral social media phenomenon to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Maybe even you have participated yourself, heck I did. The idea of challenging someone in the name … Continue reading

Ralph Legnini

Keyword Research Helps Structure Your Website & Focus Your Content

August 6th, 2014 by
Website Structure Keyword Research Content Featured

YOU Control the Keyword Tool Back for Part 3 in the series on Keyword research. In Part 1, we explored the history of SEO keyword research and what are considered best practices for 2014. Continuing in Part 2, we went through the nuts and bolts of using the Google AdWords Keyword Planner Tool. For those following the series – now that you have some hands on experience with the functionality of this tool – we can take a step back … Continue reading

Evan Auerbach

Publisher and the SEO Side of LinkedIn

July 23rd, 2014 by
linkedin-my-content

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

Ric Dragon

Semiotic Pie

January 13th, 2014 by
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Friend and marketer Ty Sullivan questioned the relevancy of this Capital One ad. He suggested there was marketing disconnect. I, on the other hand, think the ad is, if not the work of an advertising genius, pretty clever.

DragonSearch

Content Marketing Tips for 2014 and Beyond

January 2nd, 2014 by
White and pink fireworks shooting up in the sky to celebrate New Years

Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing plan in place and it can be overwhelming to decide where to focus your energy when it comes to creating a content marketing strategy. To … Continue reading

Paul Rakov

Content Has Always Been King

December 17th, 2013 by
typewriter-content-king-2

Facebook this month finally admitted that posts by business pages were being served up fewer times in users’ news feed than content from news sources.  They claim that clicks on news content rose 170 percent this year, indicating that people crave those types of posts.  Prior to that, Google’s Hummingbird update was seen as a way of rewarding sites for good content based on the intent of users’ searches.  With these changes, we’ve heard many, many SEOs and Social Media … Continue reading

Etela Ivkovic

Audience Engagement Strategies – Increasing Blog Commenting

December 6th, 2013 by
simon-heseltine-guest-dragonsearch

Simon Heseltine, Director of SEO at AOL/Huffington Post Guest Speaking at DragonSearch – Part 3 How can we increase our audience’s engagement with our blog? What can we do to help build and encourage conversation and sharing? What does our audience care about and what will make them want to leave a comment on our blog? After sharing his extensive knowledge and experience about mobile and event marketing, Simon Heseltine, Director of SEO at AOL, talked to #usDragons about audience … Continue reading

Evan Auerbach

Fantasy Football Draft Saying by Digital Marketers

September 10th, 2013 by
football

Did you do a fantasy football draft this month?  So did we.  But since we are digital marketing geeks….uhmmm….professionals….we had a few things we said (or thought) during the draft that made our list of…. Top Ten Things Digital Marketers Say When Doing a Fantasy Football Draft   What Else Can Be Said? Use the comment box below to add your own to the list!  Thanks and enjoy the next game between the Penguins and the Pandas.  Ooops…there we go … Continue reading

Etela Ivkovic

Using the Keyword Planner Tool for SEO, Content Marketing and Social Media Strategies

August 1st, 2013 by
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The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.

Danielle Correia

An Evergreen Toilet Seat: Content Where You Would Least Expect It

May 16th, 2013 by
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Evergreen content ideas can come from any where…even an old toilet seat. And not just ANY old toilet seat. Danielle reveals a royal connection and, how you can find inspiration from your company’s past. Continue reading