Etela Ivkovic

Audience Engagement Strategies – Increasing Blog Commenting

December 6th, 2013 by

Simon Heseltine, Director of SEO at AOL/Huffington Post Guest Speaking at DragonSearch – Part 3 How can we increase our audience’s engagement with our blog? What can we do to help build and encourage conversation and sharing? What does our audience care about and what will make them want to leave a comment on our blog? After sharing his extensive knowledge and experience about mobile and event marketing, Simon Heseltine, Director of SEO at AOL, talked to #usDragons about audience … Continue reading

Ric Dragon

Ric Dragon Guest Posts

December 19th, 2012 by

I’ve been writing a few guest posts on other blogs this past year. To me, a fair amount, although my friend Lisa Barone heartily scoffed at the number. I’m fortunate to be able to make this a central part of my job! By the way, the list below is a list. I’ve written a post at Marketing Land on and its benefits.

Josepf Haslam

Triberr Overview by Dino Dogan at DragonSearch’s LunchNLearn

August 1st, 2012 by

Recently, one of our #UsDragons folks stopped by for a guest speaking appearance at our weekly Lunch-and-Learn staff meeting. It was none other than Dino Dogan, founder of Triberr. All of us found him to be as engaging offline as he is on. Here’s what Dino and Triberr are all about.


BlogWorld 2011: Ric Dragon on SEO for the Rest of Us

October 24th, 2011 by

Ric Dragon to Speak at BlogWorld 2011 As the winter approaches, Ric Dragon has an excuse to escape the cold New York weather and head out to warmer weather in California. In just a few days, Ric Dragon will be joining 200+ other speakers at BlogWorld and New Media Expo. Ric describes BlogWorld as “summer camp for bloggers,” having been to BlogWorld in Las Vegas as well as a speaker at Blog World East 2011. Blog World & New Media … Continue reading


Blog World East: Talking SEO in NYC

May 20th, 2011 by

It’s mid-May, Spring is finally in full force, and it seems the world is full of new opportunities for growth and learning. It is appropriate, then, that next week marks the first-ever Blog World & New Media Expo East. For three days, from May 24-26, the Jacob Lavits Center in New York City will be overcome with bloggers and business owners, gathering for the world’s largest social media conference.

Finding Your Passion for Blogging Again

April 4th, 2011 by

Have you ever lost your passion for writing blog posts? I think it’s safe to assume that this has happened to you, someone you know, and of course people like me. Yes, it happened to me but was that something I set out to do? Of course not! The moment I realized my blog writing wasn’t receiving the attention it deserved from the writer, a.k.a. me, I had to ask the question “How did this all happen?”It isn’t something that … Continue reading

Fighting the Blog Monster

January 15th, 2011 by

So many people seem to be intimidated by writing. This was true when I was an undergrad, and a professor assigned us a 15-page research paper on the evolution of jazz and rock and roll. It was true when I was studying for my master’s degree, and we had to write up a statement of purpose to go with our teaching portfolios.  The same holds true now, when it comes to developing content, and writing blog posts.

Ric Dragon

Sin & Redemption in Ghost Blogging

January 3rd, 2011 by

There are different ways to approach the art of drawing. One way is to learn various formulas: the body is seven and a half head heights; there is the width of an eye between the eyes; and a perfect triangle can be formed by intersecting the nipples with the belly button. Another approach to drawing is based on drawing what you see, and responding not in an analytical way, but from the gut. The latter was my own approach when I taught drawing. Continue reading

Social Media Whiteboard Wednesdays

August 25th, 2010 by

Hello once again everybody! As part of our ongoing evolution here at DragonSearch we’ve decided to do something a little bit more fun and different for those of you traveling through the search engine marketing universe.  Every Wednesday I shall be portraying various social media issues through the medium of illustration. This will be better known as our “Social Media Whiteboard Wednesdays” How did this come to fruition? Well, I just happened to doodle one of my characters onto our … Continue reading

A Marketer’s View of BlogHer

August 12th, 2010 by

What I Learned from BlogHer ‘10 Yes, I am still recovering from BlogHer ’10 in NYC.  As a blogger first and marketer second, I have known about BlogHer for years, so I could not miss the chance to be part of  the conference now that it was conveniently in my backyard.  As an internet marketer, it was very good to send someone from the office to observe how the brands interacted with the 2500 women bloggers at the conference. I … Continue reading