The Future of Corporate Marketing
Over the past several months, I’ve attended conferences and panel discussions targeted for corporate marketing and communications professionals. The pleasant conclusion I’ve taken away from these presentations is that traditional firms have gotten a much better understanding of the value of SEO services and social media marketing for their businesses. They’ve also become adept at integrating these disciplines into their marketing and outreach, from conceptualization to planning and execution. In short, search and social have gone mainstream. The mystery is being replaced by mastery. (more…)
I sat in a meeting recently and listened to someone tell me that they sold social media to their clients. By “sold”, they really meant that they simply offered social media, and if the client didn’t want it they wouldn’t take it.
So many people seem to be intimidated by writing. This was true when I was an undergrad, and a professor assigned us a 15-page research paper on the evolution of jazz and rock and roll. It was true when I was studying for my master’s degree, and we had to write up a statement of purpose to go with our teaching portfolios. The same holds true now, when it comes to developing content, and writing blog posts. 
