Digital Advertising

What the Google AdWords Updates Mean for PPC Teams & Clients

James Kravic

On April 22nd Google officially announced exciting new features being released on the AdWords platform. The new product announcements fall under three different pillars: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. These new features will be rolled out gradually over the next couple of months. Here are our thoughts on each.

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The Growth of Programmatic Advertising Platforms and Processes – What Are We Measuring?

Henry Blaufox

Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that have come to market in the past several years to automate what have otherwise been manual processes. Lately, real time bidding (RTB) has been confused with programmatic. Real…

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Understanding & Preparing for Seasonal Changes in Search Volume

James Kravic

The process of optimizing pay-per-click advertising campaigns for seasonal changes is one of the most important things that digital advertisers can understand. Now that the biggest holiday season has come to a close, many advertisers believe that they are out of the woods with regard to major seasonal changes in search volume for their PPC…

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8 Google Analytics Custom Reports for AdWords E-Commerce Success

Andy Groller

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical…

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DragonSearch Joins the Google Partners Program

Paolo Vidali

Today, DragonSearch is proud to announce that we are now part of the all new Google Partners program. Google Partners replaces the Google Certified Partner badge for AdWords management agencies, and introduces a new comprehensive partnership with vigorous quality standards. The program evaluates each partner’s customer care history, use of advertising best practices, account performance,…

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Everything You Need to Know About Enhanced Campaigns

Paolo Vidali

On July 22nd, Google transitioned all AdWords campaigns to the new Enhanced Campaign format, which includes search, display and remarketing campaigns. This change affects anyone with an AdWords account, whether campaigns are active, paused or even deleted. This is one of the most significant campaign shifts in recent years, and it was announced without soliciting…

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Google AdWords Enhanced Campaigns

Andy Groller

Good or Bad News for Your AdWords Campaigns? Google AdWords Enhanced Campaigns are coming in late July for everyone using Google AdWords advertising. For those that are not familiar with Enhanced Campaigns, Google made the official announcement in February that an ‘upgrade’ to AdWords campaign settings, targeting, and bidding would be released to make account…

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