Digital Advertising

Ralph Legnini

Social Media Advertising Workshop: Effective LinkedIn, Twitter & Facebook Ads

September 3rd, 2014 by
A close-up of a social ads workshop worksheet with fields for goals and objectives

The New York Times recently published an in-depth article on Facebook ads that is a must read for any business owner. One of the biggest takeaways… if you own a business in 2014 – you should definitely be advertising on social media! Social media ads provide business owners and marketers with a unique opportunity to reach people during times when they are more likely to act on ad messages. Think about it…you are sending them messages when they are on their … Continue reading

James Kravic

What the Google AdWords Updates Mean for PPC Teams & Clients

May 21st, 2014 by
A screenshot showing the Google AdWords new release

On April 22nd Google officially announced exciting new features being released on the AdWords platform. The new product announcements fall under three different pillars: Innovative Ad Formats, Insightful Reporting and Intelligent Tools. These new features will be rolled out gradually over the next couple of months. Here are our thoughts on each.

Andy Groller

Don’t Lose Your AdWords Search Query Data, Start Archiving Now

April 16th, 2014 by

Google is Taking Our Data…. Kinda By now you’ve probably heard that Google announced its expansion of secure search to clicks on paid ads. So what does this mean for AdWords advertisers? In the grand scheme of things, not a whole lot. As Larry Kim pointed out in Search Engine Watch, paid search query data isn’t going away any time soon. We will still have the Search Terms report in the Google AdWords interface, and will keep the ability to … Continue reading

Andy Groller

An Introduction to Google AdWords Workshop in Kingston, New York

March 12th, 2014 by
Mid-Hudson Valley Digital Marketers Logo

Do you use Google to find products and services? Do your customers do the same thing, hopefully looking for the products and services your business offers? There are over 1 billion searches every day on Google, so of course they do! Next question: you want to increase customers and sales, right? Of course you do, but how do you do it strategically without spending an exorbitant amount on marketing, especially in the digital age?

Henry Blaufox

The Growth of Programmatic Advertising Platforms and Processes – What Are We Measuring?

February 24th, 2014 by
Employees working in a technology office.

Looking back on 2013, our industry saw a growing acceptance of “programmatic” transactions for buying and selling online advertising. Programmatic refers to the myriad advertising technologies that have come to market in the past several years to automate what have otherwise been manual processes. Lately, real time bidding (RTB) has been confused with programmatic. Real time bidding is a subset of programmatic; even before the advent of RTB, programmatic existed through numerous ad networks and ad serving platforms such as … Continue reading

James Kravic

Understanding & Preparing for Seasonal Changes in Search Volume

January 29th, 2014 by
seasonal ppc

The process of optimizing pay-per-click advertising campaigns for seasonal changes is one of the most important things that digital advertisers can understand. Now that the biggest holiday season has come to a close, many advertisers believe that they are out of the woods with regard to major seasonal changes in search volume for their PPC campaigns. If that is the case for you, then it’s time to dig deeper into your data. While it is important to prepare for the … Continue reading

Andy Groller

8 Google Analytics Custom Reports for AdWords E-Commerce Success

September 30th, 2013 by

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical statistics to analyze when optimizing for e-commerce performance improvements, such as cost, revenue, e-commerce conversion rate, and ROI. It’s important to note that all of … Continue reading

Paolo Vidali

DragonSearch Joins the Google Partners Program

September 24th, 2013 by

Today, DragonSearch is proud to announce that we are now part of the all new Google Partners program. Google Partners replaces the Google Certified Partner badge for AdWords management agencies, and introduces a new comprehensive partnership with vigorous quality standards. The program evaluates each partner’s customer care history, use of advertising best practices, account performance, total client spend, and individual AdWords expert certifications. The Google Partners badge is a digital advertising seal of quality. It means that as an agency, … Continue reading

Paolo Vidali

Everything You Need to Know About Enhanced Campaigns

August 5th, 2013 by

On July 22nd, Google transitioned all AdWords campaigns to the new Enhanced Campaign format, which includes search, display and remarketing campaigns. This change affects anyone with an AdWords account, whether campaigns are active, paused or even deleted. This is one of the most significant campaign shifts in recent years, and it was announced without soliciting any feedback from AdWords professionals. The biggest impact is that Google has removed functionality which had existed for years, in favor of a semi-automated approach. … Continue reading

Andy Groller

Google AdWords Enhanced Campaigns

February 15th, 2013 by

Good or Bad News for Your AdWords Campaigns? Google AdWords Enhanced Campaigns are coming in late July for everyone using Google AdWords advertising. For those that are not familiar with Enhanced Campaigns, Google made the official announcement in February that an ‘upgrade’ to AdWords campaign settings, targeting, and bidding would be released to make account management and reporting much easier for the multi-device world in which we now live. Aimed at small to medium businesses (SMB’s) who run their own … Continue reading