There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image. You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on the target page to use as a featured image. If an image is not inline, however, but positioned as a background graphic, that image won’t … Continue reading
We’ve had time lately to work on some of our organization thinking… including the drafting of our core values. We’ve spent some good time discussing these – and believe that none can be taken away and still retain our identity. There are human endeavors that take away from the world, others that neither add nor subtract, and then others that create positive value. When you take two things and create more by adding them together – that’s creating positive value. … Continue reading
In general I look on our company’s website with pride. Every now and then, however, I wake up and feel that something is out of place or outdated, not unlike the feeling I sometimes have gazing around my living room, in fact. In the case of our home page, the plaid couch is nothing short of the central phrase describing what we do: “Internet marketing.” We fall back on “online marketing.” Many years ago, in one of the first iterations … Continue reading
I was introduced to cigarettes at a very young age. Yes, in the womb like most kids my age, but I don’t actually remember that. What I do remember is when I would wake up in the early morning and see my Dad light up his Salem cigarette. He was a pretty hardcore smoker. My Mom on the other hand, only busted out her stale, “I only buy a pack of Marlboro’s a year,” for special occasions, i.e. family gatherings … Continue reading
I think this ad found at Bored Panda is hilarious. I wonder what this man would have done if his wife HAD burned the beer! Again we see a beer ad where a woman is being subjugated to a cook/bartender. He looks professional with his black suit and tie and she looks like his happy servant. There is certainly an element of sexist advertising here and it seems many vintage beer ads play on this. It’s as if the marketers are … Continue reading
Vintage ads always surprise us when they elevate terribly unhealthy products to levels of importance on par with the best things in life. When I first took a look at this vintage cigarette ad from L&M, my first impression was that the baby was going to be subjected to second hand smoke and in those days the public didn’t realize that it was dangerous to your health. Other tobacco advertisements even used endorsements from physicians! But when I read the … Continue reading
With most of the vintage ads we have written about, we have disagreed with what the ad is saying, or trying to portray. I’ve always been one to go against popular opinion and this ad about television and children from Motorola is no exception. Being practically raised by television, I completely agree with Motorola that television can benefit your children. Besides, who doesn’t want the best? This ad says that when you own a Motorola, “you know you own the … Continue reading
It’s 2012. The President of the United States is of Kenyan descent. Theoretically, race should no longer be a hot-ticket conversation in the U.S. and other westernized countries, right? Wrong. Even in marketing, racism (though toned down) is still prevalent. Back in 2008, L’Oreal created an outrage with an advertisement that portrayed a much lighter-skinned Beyoncé. In the advertisement, not only does Beyoncé have blonde hair, her skin tone is clearly photoshopped to appear much lighter than her natural complexion.
An Inside Look at What the Newsweek Mad Men Advertising Issue Means Ad Age wrote this week about how Newsweek is reviving its 1960s design for a special ‘Mad Men’ issue. At DragonSearch, we have been working on a whole introspective on old vintage advertisements in, oddly enough, our own “Mad Men” theme which has been running for quite a while. Now I have to admit that while I don’t watch Mad Men, I do have a good appreciation for … Continue reading
When you come across an ad, does it appeal to you? Why do you suppose that is? Is it the product? The colors? The person in the ad? For whatever reason an ad appeals to you really just means that the advertiser has done their job correctly.