Digital Branding

Ric Dragon

Web Development Tip: Logos Up Front:

September 7th, 2012 by

There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image.  You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on the target page to use as a featured image.  If an image is not inline, however, but positioned as a background graphic, that image won’t … Continue reading

Ric Dragon

DragonSearch Core Values

September 7th, 2012 by

We’ve had time lately to work on some of our organization thinking… including the drafting of our core values.  We’ve spent some good time discussing these – and believe that none can be taken away and still retain our identity. There are human endeavors that take away from the world, others that neither add nor subtract, and then others that create positive value. When you take two things and create more by adding them together – that’s creating positive value. … Continue reading

Ric Dragon

E-marketing Terminology: Internet, Web, Digital, or Online Marketing?

April 18th, 2012 by

In general I look on our company’s website with pride. Every now and then, however, I wake up and feel that something is out of place or outdated, not unlike the feeling I sometimes have gazing around my living room, in fact. In the case of our home page, the plaid couch is nothing short of the central phrase describing what we do: “Internet marketing.” We fall back on “online marketing.” Many years ago, in one of the first iterations … Continue reading

Product Branding & Brand Recognition in the Digital Age

October 17th, 2011 by

Are We Living in the End of Advertising? Julian Sanchez thinks so: Imagine that, for nearly any product consumers encountered, some kind of aggregate rating—based on whatever criteria the individual has determined are most important—would simply appear, with minimal effort. Simply looking at an aisle of products—or even passing shops on the street—I might effortlessly learn which were deemed most satisfactory by people with tastes similar to mine… With such information more directly available, marketing would become far less relevant … Continue reading

Ric Dragon

Mashable Meetup NYC

November 17th, 2010 by

There are upsides to being 90 miles north of Manhattan (like lower rent, beautiful mountains) and downsides– like if you want to socialize with a room full of over 30 fellow social media geeks, you have to make a schlep.   But when we heard about the Mashable meetup, we dusted off the EZpass, filled up the gas tank, and headed on down. It turned out that the evening’s event was sponsored by McGraw-Hill, and featured a couple of their authors, … Continue reading

An Open Invitation: Ric Dragon Presents Local Social Media

November 11th, 2010 by

UPDATE: Regretfully, the November 18th meeting of the Hudson Valley Chapter of the BMA has been cancelled.  We apologize for any inconvenience that this may cause. Are you a small business owner or marketer in the Hudson Valley? Have you been wondering how you can maximize the benefits of social media? We’ve got some great news for you. The Business Marketing Association of the Hudson Valley is holding a dinner meeting on November 18th, with our own Ric Dragon as … Continue reading

Setting Up Family Social Media Policy Rules

June 24th, 2010 by

Setting Up Family Social Media Policy Rules Creating a Family Social Media Policy: part 3 So, you believe now that you NEED to have a Family Social Media Policy and you have finished the Steps to ensure that your Family Social Media Policy is a success, now it’s time to actually making the Social Media Policy for your family! Again, how you go about doing this should work for your own family dynamic.  Maybe you and your spouse hammer it … Continue reading

Steps Towards Creating a Family Social Media Policy

June 22nd, 2010 by

Creating a Family Social Media Policy: part 2 Now that I have convinced you that you are a bad parent and the lives of your loved ones will be ruined in Creating a  Family Social Media Policy: part 1, we shall look at the beginning steps.  As with all things parenting related, creating a family social media policy will involved education, monitoring and rules. One of the first hurdles to get over is convincing your children of WHY a Family social media … Continue reading

Planning for Privacy, Personal Photos, and Wonder Woman Underoos

June 19th, 2010 by

Creating a Family Social Media Policy: part 1 A Facebook comment  on my post  about needing a Personal Social Media Policy inspire me to think about the need for a Family Social Media Policy. Social Media Policies are not just good for businesses, not just good for people, they are good and necessary for any organization and that includes a family! Why Develop a Social Media Policy for Your Family? Let’s think about it for a second.  The internet use … Continue reading

Andy Groller

Internet Reputation Management Is Easier Than You Will Probably Admit

December 16th, 2009 by

Protect Your Internet Reputation In One Easy, Magical Step Scour the web for information on Internet reputation management. Go ahead…scour. I’ll wait. Chances are, most of what you find is lessons, tips, tricks, methods, ways and schemes to keep your digital nose clean and protect your Internet reputation. It’s all wrong. Most of what you will find are a range of approaches akin to business crisis management tactics – address immediately, suppress immediately, drown the crisis with misdirection, mask it … Continue reading