Integrated Digital Marketing

Persona Identification Using Bumper Stickers

Danielle Correia

What is your first childhood memory of stickers? Was it when your teacher gave you a gold star on your arithmetic test because you got 100%? Was it trading Garbage Pail Kids with the neighbor down the street? Was it your first car or guitar case that was plastered with them? Whether stuck to a…

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6 Value-Adds When Hiring a Digital Marketing Agency

Abe Uchitelle

Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it…

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Mobile Marketing; Trends, Strategies and Statistics with Simon Heseltine

Etela Ivkovic

Simon Heseltine, Director of SEO at AOL/Huffington Post Media Group Guest Speaking at DragonSearch – Part 1 Mobile marketing is certainly a hot topic. Mobile usage trends and statistics are proving to marketers that mobile is not the future, it’s here right now. Strategies must integrate mobile into our overall digital marketing campaigns today. DragonSearch’s…

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You’re OK, Now Let’s Make Change

Ric Dragon

As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD….

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Anticipating Client Needs: Discover Their World

Paul Rakov

Zig before they Zag. Shuck before they jive. However you describe it, anticipating clients’ needs take a knack for looking at the world from their perspective. Recently, #UsDragons had a lively discussion about just that. Here’s a bit of what we discussed.

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