Integrated Digital Marketing

Etela Ivkovic

Live Event Marketing Strategies with AOL’s Simon Heseltine

December 4th, 2013 by
Simon Heseltine at DragonSearch.

When major events happen, like a presidential speech or award presentation, it seems Huffington Post gets the news out faster than anyone. How do they do it? DragonSearch’s guest speaker Simon Heseltine of AOL let us in on the secret along with the HuffPost case study on the State of the Union. Continue reading

Etela Ivkovic

Mobile Marketing; Trends, Strategies and Statistics with Simon Heseltine

November 22nd, 2013 by
Mobile marketing strategies need to think of how audiences use their mobile devices.

Simon Heseltine, Director of SEO at AOL/Huffington Post Media Group Guest Speaking at DragonSearch – Part 1 Mobile marketing is certainly a hot topic. Mobile usage trends and statistics are proving to marketers that mobile is not the future, it’s here right now. Strategies must integrate mobile into our overall digital marketing campaigns today. DragonSearch’s guest speaker, AOL’s Director of SEO Simon Heseltine has been digging deep into mobile marketing trends and strategies, event marketing and understanding “the perfect comment”. … Continue reading

Ric Dragon

You’re OK, Now Let’s Make Change

September 26th, 2013 by
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As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD. Although the Navy manual and the art history book may have been more rarefied, the latter two were ubiquitous in homes across the country at … Continue reading

Paul Rakov

Anticipating Client Needs: Discover Their World

July 26th, 2013 by
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Zig before they Zag. Shuck before they jive. However you describe it, anticipating clients’ needs take a knack for looking at the world from their perspective. Recently, #UsDragons had a lively discussion about just that. Here’s a bit of what we discussed. Continue reading

Etela Ivkovic

Building a Learning Organization

July 3rd, 2013 by
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In the early 1990’s, the life that my husband and I knew ended and a series of enormous changes started. Our country was ripped apart by a brutal civil war and along with millions of others, we started on a journey that would redefine us, the way we lived and the way we saw life. Change is frightening. It displaces us and we are not sure what to do to get that firm ground of familiarity back under our feet. … Continue reading

Disconnected: My Week Without a Smartphone

October 22nd, 2012 by
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Smartphones are used for so many purposes…e-mail, text, web surfing, calendar reminders, social media, maps, photos, gaming, notes, etc. So, what happens when a smart phone junkie loses access to her phone for a whole week? Deidre Drewes was inadvertently forced to find out. Continue reading

Josepf Haslam

Top 5 Ways to Expand your Social Media Presence Immediately

October 8th, 2012 by
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Looking to expand your social media presence? Many companies are but, where to start? Josepf Haslam provides his top recommendations for how to make an immediate impact with five easy things you can do today. Continue reading

Paul Rakov

Marty Weintraub of aimClear Guest Speaking at DragonSearch

October 2nd, 2012 by
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Einstein said, ‘We cannot solve our problems with the same thinking we used when we created them.’ When Marty Weintraub of aimClear visited DragonSearch last week, he got us thinking in new ways that will impact all of our clients. Exciting stuff!
Continue reading

SDL|SM2 by Alterian Review: A Brand Monitoring Tool Priced to Fit

September 24th, 2012 by
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So many tools! Read DragonSearch’s latest social media monitoring tool review. This week: SM2 by Alterian as reviewed by Deidre Drewes. She finds a lot right and very little wrong with it. Could be a good choice for your business. Continue reading

Paolo Vidali

Tim Ash Thinks Your Baby Is Ugly: A Review of Landing Page Optimization

September 17th, 2012 by
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I recently enjoyed diving into the newest edition of “Landing Page Optimization” by Tim Ash. In it, Ash says your “baby” may be ugly and you don’t know it. His book lays out ways to rectify the situation! Continue reading