Attempting to consider your marketing strategy in the context of an hourly rate can be frightening. It’s not uncommon to hear rates of well over one or two hundred dollars-per-hour for professional marketing services, and even more for strategic planning or consulting hours. At some point you’ll consider what makes the most sense; is it better for you to hire individual marketers and build-out in-house expertise or is it wiser to work with an agency of experts? While it ultimately … Continue reading
Integrated Digital Marketing
Did you ever hear the story about the SEO who tried to optimize the entire internet? She worked feverishly, day in and day out, website by website, working towards creating an internet optimized to perfection. Everyday she worked, but everyday more websites kept popping up. She simply couldn’t keep up, so she devised a plan – a plan to get designers and developers involved. Slowly, she taught them the ways of SEO, CRO and social integration and they quickly picked up on … Continue reading
The Role & Importance of Content, SEO, CTA, Conversions and Analytics – Part 2 In The Role & Importance of SEO, Branding, Content Usability and Beyond Part 1, we reviewed the importance of selecting a brand name and defining your brand voice and personality. In Part 2, we dig into website content, blogging, setting up conversion tracking and more.
How many of us have considered that the simple act of brushing our teeth is what primarily gets the cleaning done? We squeeze that paste onto our brush at least twice a day without even thinking about it… it has become habit. That is just what Claude C. Hopkins intended when he began marketing Pepsodent.
The Role & Importance of SEO, Branding, Content, Usability and Beyond – Part 1 SCORE is a national nonprofit association that focuses on assisting small businesses within their 300+ USA chapters. They help the local economy in each area, creating opportunities for folks to successfully start and grow their own business and therefore increase job creation in each area. General Manager Etela Ivkovic and Senior Project Manager Ralph Legnini had the recent pleasure to give a workshop to SCORE members … Continue reading
When major events happen, like a presidential speech or award presentation, it seems Huffington Post gets the news out faster than anyone. How do they do it? DragonSearch’s guest speaker Simon Heseltine of AOL let us in on the secret along with the HuffPost case study on the State of the Union. Continue reading
Simon Heseltine, Director of SEO at AOL/Huffington Post Media Group Guest Speaking at DragonSearch – Part 1 Mobile marketing is certainly a hot topic. Mobile usage trends and statistics are proving to marketers that mobile is not the future, it’s here right now. Strategies must integrate mobile into our overall digital marketing campaigns today. DragonSearch’s guest speaker, AOL’s Director of SEO Simon Heseltine has been digging deep into mobile marketing trends and strategies, event marketing and understanding “the perfect comment”. … Continue reading
As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD. Although the Navy manual and the art history book may have been more rarefied, the latter two were ubiquitous in homes across the country at … Continue reading
Zig before they Zag. Shuck before they jive. However you describe it, anticipating clients’ needs take a knack for looking at the world from their perspective. Recently, #UsDragons had a lively discussion about just that. Here’s a bit of what we discussed. Continue reading
In the early 1990’s, the life that my husband and I knew ended and a series of enormous changes started. Our country was ripped apart by a brutal civil war and along with millions of others, we started on a journey that would redefine us, the way we lived and the way we saw life. Change is frightening. It displaces us and we are not sure what to do to get that firm ground of familiarity back under our feet. … Continue reading