PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting. As discussed recently on #PPCChat there are nuances that differ from agency PPC to in-house PPC but at the end of the day a strong team breeds success. Success is measured in wins … Continue reading
PPC Management Company vs In-House Hiring Recently, in a PPC Chat, the merits of both in-house PPC management and hiring a third party PPC agency to do PPC management was thoroughly discussed. By the end of the discussion/debate I was convinced the in-house argument didn’t hold water. Since I work for DragonSearch, an agency, one would think I hold a bias, but I tried very hard to listen to the merits of in-house PPC management. While there are certainly some … Continue reading
We all know about the metrics that reign supreme in measuring an Adwords account’s productivity. We love our CTRs, CPCs, Conversion Rates, Visits, Impression Share, and Average Position… Measuring these stats and keeping a close eye on them is what ensures a good quality account. In my opinion these are most of the top stats we as PPC campaign managers depend on in keeping the account tight. So I digress, and begin to ask myself what other “stats” are important? Like a … Continue reading
DragonSearch has added two Dragons to our growing staff. We’ve hired Cassie Allinger as a PPC specialist, and writer/editor Sari Botton to head up our copywriting/storytelling operations. Allinger has worked in various aspects of internet marketing for several years. Prior to joining DragonSearch, she was a PPC, SEO and Internet marketing analyst for HubShout, an SEO reseller in Rochester, NY. Prior to that, she did online marketing for car dealerships in California and New York.
How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really think about how many people engage in this behavior on a daily basis, including yourself. If you think the numbers are low and don’t care … Continue reading
Google recently let advertisers know in their official blog that there is a new metric available in Adwords yesterday. It is called “Top vs Side.” The metric allows advertisers to see how an ad performs when it is on top of the organic search results vs on the right hand side of them. It’s really about ad position. An ad on top of the organic search results usually has an ad position of 1, 2, or 3. Ads on … Continue reading
As a PPC specialist my eyes naturally gravitate over to the ads now. I think it’s because I am looking for a good chuckle, looking to learn something, or seeing if Google changed anything without announcing said changes. After a while of “accidentally analyzing” ads, I have noticed some trends. The easiest and most obvious trends are that certain companies have a either a poor PPC management team or are using a third party that is in over their heads. Since … Continue reading
The Good, The Bad, and The Ugly Google AdWords Editor Version 9 was released last Friday and I must admit it’s good. Okay, really good… but not perfect yet. There were a few head scratching moments as I began playing with the new edition. So without further ado, here’s an unofficial review of AdWords Editor Version 9. The Good Sitelink Extensions…FINALLY! It only took Google over a year, but they finally made AdWords Editor capable of creating, updating, and removing … Continue reading
Now and then, clients will come to us and ask us to fix their PPC campaigns. (We simply assume that by “fix them” they mean they just want more conversions.) They tried doing it themselves, but hadn’t seen any return. It seems a lot of do-it-yourselfers think that PPC is simplistic and runs on its own, like a refrigerator, but it isn’t something that works well when quickly set up, plugged in, and forgotten about. It’s not a fire-and-forget system. … Continue reading
Sitelink extensions, which are the ability to display up to 4 additional headlines and links within high quality/positioned AdWords ads (example below), were released by Google in November 2009 and since then have become extremely popular among Pay Per Click managers. This shouldn’t surprise anyone given the impact sitelink extensions have on increasing click through rate significantly in comparison to ads that don’t utilize this extension type.