Unwritten Rules of PPC Advertising

October 26th, 2011 by

On April 22, 2010 Alex Rodriguez ran across the pitcher’s mound on his way back to first base after a foul ball.  He should have known that he had just broken one of the unwritten rules of baseball.  Only the pitcher should touch the pitcher’s mound during play.  I’m sure sports fans remember the rant that Oakland pitcher Dallas Braden directed towards A-rod afterwards.  This got me thinking.  There are unwritten rules for just about everything.  Cell phones: Don’t text … Continue reading

Andy Groller

Google AdWords Impression Share for Ad Groups

September 27th, 2011 by

Ever since Google first released impression share statistics at the campaign level in AdWords, PPC professionals have been clamoring for similar statistics at more granular levels. During recent discussions with Google representatives, they mentioned that they are actively working on ad group level impression share. Additionally, as Melissa Mackey pointed out on Twitter recently, Google has apparently released keyword level impression share to several very large advertisers. So while we less important PPC’ers continue to wait patiently (or impatiently) for … Continue reading

Andy Groller

PPC Management: How to Assemble a PPC Dream Team

September 23rd, 2011 by

As a potential client, it is in your best interest to know whether you’re about to hire a PPC dream team or just another run of the mill PPC management agency. From the other end of the spectrum, as a PPC Kingpin (or Director of PPC if you prefer) it is equally important to assemble your very own PPC dream team. In order to not only attract, but also retain clients it is in your best interest to surround yourself with … Continue reading

Andy Groller

PPC Management: How to Know When You’re Hiring a PPC Dream Team

September 20th, 2011 by

PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting. As discussed recently on #PPCChat there are nuances that differ from agency PPC to in-house PPC but at the end of the day a strong team breeds success. Success is measured in wins … Continue reading

6 Reasons Why a Company Should Hire a PPC Management Company

September 14th, 2011 by

PPC Management Company vs In-House Hiring Recently, in a PPC Chat, the merits of both in-house PPC management and hiring a third party PPC agency to do PPC management was thoroughly discussed.   By the end of the discussion/debate I was convinced the in-house argument didn’t hold water.  Since I work for DragonSearch, an agency, one would think I hold a bias, but I tried very hard to listen to the merits of in-house PPC management.  While there are certainly some … Continue reading

PPC Ad Copy – Rules of Engagement

August 16th, 2011 by

We all know about the metrics that reign supreme in measuring an Adwords account’s productivity.  We love our CTRs, CPCs, Conversion Rates, Visits, Impression Share, and Average Position…  Measuring these stats and keeping a close eye on them is what ensures a good quality account.  In my opinion these are most of the top stats we as PPC campaign managers depend on in keeping the account tight. So I digress, and begin to ask myself what other “stats” are important?  Like a … Continue reading


PPC Specialist and Copywriter/Storyteller: DragonSearch Adds Two to Staff

July 28th, 2011 by

DragonSearch has added two Dragons to our growing staff. We’ve hired Cassie Allinger as a PPC specialist, and writer/editor Sari Botton to head up our copywriting/storytelling operations. Allinger has worked in various aspects of internet marketing for several years. Prior to joining DragonSearch, she was a PPC, SEO and Internet marketing analyst for HubShout, an SEO reseller in Rochester, NY. Prior to that, she did online marketing for car dealerships in California and New York.

Andy Groller

The Importance of Tracking Site Search in Google Analytics

July 21st, 2011 by

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really think about how many people engage in this behavior on a daily basis, including yourself. If you think the numbers are low and don’t care … Continue reading

Google Adwords: Top Vs Side Ad Performance

July 15th, 2011 by

  Google recently let advertisers know in their official blog that there is a new metric available in Adwords yesterday.  It is called “Top vs Side.”  The metric allows advertisers to see how an ad performs when it is on top of the organic search results vs on the right hand side of them.  It’s really about ad position.  An ad on top of the organic search results usually has an ad position of 1, 2, or 3.  Ads on … Continue reading

Target, and Bad PPC Ad Copy

May 23rd, 2011 by

As a PPC specialist my eyes naturally gravitate over to the ads now.  I think it’s because I am looking for a good chuckle, looking to learn something, or seeing if Google changed anything without announcing said changes.  After a while of “accidentally analyzing” ads, I have noticed some trends.  The easiest and most obvious trends are that certain companies have a either a poor PPC management team or are using a third party that is in over their heads.  Since … Continue reading