Pay-Per-Click

Google AdWords Impression Share for Ad Groups

Andy Groller

Ever since Google first released impression share statistics at the campaign level in AdWords, PPC professionals have been clamoring for similar statistics at more granular levels. During recent discussions with Google representatives, they mentioned that they are actively working on ad group level impression share. Additionally, as Melissa Mackey pointed out on Twitter recently, Google…

Read More

PPC Management: How to Assemble a PPC Dream Team

Andy Groller

As a potential client, it is in your best interest to know whether you’re about to hire a PPC dream team or just another run of the mill PPC management agency. From the other end of the spectrum, as a PPC Kingpin (or Director of PPC if you prefer) it is equally important to assemble your…

Read More

PPC Management: How to Know When You’re Hiring a PPC Dream Team

Andy Groller

PPC management is a team game no matter how you look at it. Whether you have a PPC department of 2+ or one PPC specialist working with other members of the marketing department, there is always more than one. This is applicable to both an agency and in-house setting. As discussed recently on #PPCChat there are nuances…

Read More

6 Reasons Why a Company Should Hire a PPC Management Company

John Lavin

PPC Management Company vs In-House Hiring Recently, in a PPC Chat, the merits of both in-house PPC management and hiring a third party PPC agency to do PPC management was thoroughly discussed.   By the end of the discussion/debate I was convinced the in-house argument didn’t hold water.  Since I work for DragonSearch, an agency, one…

Read More

PPC Ad Copy – Rules of Engagement

John Lavin

We all know about the metrics that reign supreme in measuring an Adwords account’s productivity.  We love our CTRs, CPCs, Conversion Rates, Visits, Impression Share, and Average Position…  Measuring these stats and keeping a close eye on them is what ensures a good quality account.  In my opinion these are most of the top stats we…

Read More

PPC Specialist and Copywriter/Storyteller: DragonSearch Adds Two to Staff

DragonSearch

DragonSearch has added two Dragons to our growing staff. We’ve hired Cassie Allinger as a PPC specialist, and writer/editor Sari Botton to head up our copywriting/storytelling operations. Allinger has worked in various aspects of internet marketing for several years. Prior to joining DragonSearch, she was a PPC, SEO and Internet marketing analyst for HubShout, an…

Read More

The Importance of Tracking Site Search in Google Analytics

Andy Groller

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really…

Read More

Google Adwords: Top Vs Side Ad Performance

John Lavin

  Google recently let advertisers know in their official blog that there is a new metric available in Adwords yesterday.  It is called “Top vs Side.”  The metric allows advertisers to see how an ad performs when it is on top of the organic search results vs on the right hand side of them.  It’s…

Read More

Target, and Bad PPC Ad Copy

John Lavin

As a PPC specialist my eyes naturally gravitate over to the ads now.  I think it’s because I am looking for a good chuckle, looking to learn something, or seeing if Google changed anything without announcing said changes.  After a while of “accidentally analyzing” ads, I have noticed some trends.  The easiest and most obvious trends…

Read More

Google AdWords Editor Version 9

Andy Groller

The Good, The Bad, and The Ugly Google AdWords Editor Version 9 was released last Friday and I must admit it’s good. Okay, really good… but not perfect yet. There were a few head scratching moments as I began playing with the new edition. So without further ado, here’s an unofficial review of AdWords Editor…

Read More