Pay-Per-Click

Andy Groller

Google AdWords Editor Version 9

May 9th, 2011 by

The Good, The Bad, and The Ugly Google AdWords Editor Version 9 was released last Friday and I must admit it’s good. Okay, really good… but not perfect yet. There were a few head scratching moments as I began playing with the new edition. So without further ado, here’s an unofficial review of AdWords Editor Version 9. The Good Sitelink Extensions…FINALLY! It only took Google over a year, but they finally made AdWords Editor capable of creating, updating, and removing … Continue reading

3 Novice Mistakes of the PPC DIYer and How to Fix Them

April 4th, 2011 by
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Now and then, clients will come to us and ask us to fix their PPC campaigns.  (We simply assume that by “fix them” they mean they just want more conversions.)  They tried doing it themselves, but hadn’t seen any return.  It seems a lot of do-it-yourselfers think that PPC is simplistic and runs on its own, like a refrigerator, but it isn’t something that works well when quickly set up, plugged in, and forgotten about.  It’s not a fire-and-forget system.  … Continue reading

Andy Groller

AdWords Sitelink Extensions – Why They Work

January 28th, 2011 by
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Sitelink extensions, which are the ability to display up to 4 additional headlines and links within high quality/positioned AdWords ads (example below), were released by Google in November 2009 and since then have become extremely popular among Pay Per Click managers. This shouldn’t surprise anyone given the impact sitelink extensions have on increasing click through rate significantly in comparison to ads that don’t utilize this extension type.

Google Adwords, Numbers, and Stats

December 7th, 2010 by
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In the PPC world, numbers are everything.  I use numbers and percentages in almost every optimizing decision.  Numbers help me to determine which ad is more successful, what to bid on certain keywords, and when to adjust bids, just to name a few ways numbers aid PPC specialists.  So when numbers contradict one another, it can really throw me for a loop.  I find myself asking the question, “Which stat do I believe?”  Below I cite two examples of Google … Continue reading

Bids Below the First Page Bid

November 11th, 2010 by
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Dear Google, I think it is quite generous of you to have a program, Google Grants that provides grants to non-for-profit organizations.  I truly do commend you for it.  Allowing non-for-profit agencies to run ads on your network for free is awesome, not only is it a nice gesture, it makes the world a better place for many.  It is so kind of you to bid $1.00 dollar on keywords in Google Grants accounts in the name of charity.  It … Continue reading

Facebook Ad Targeting

October 30th, 2010 by

I would like to expand upon the last blog post I wrote and continue my complaining about Facebook ads.  There was a recent news flare up about how Facebook could be accidentally outing gay users. With the national attention given to teen suicides caused by bullying and the recent suicide of Tyler Clementi, this can be taken as troubling news.  Unintentional outings should be, and are under rather intense scrutiny.

Google Ads vs Facebook Ads

October 1st, 2010 by
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As a PPC specialist here at DragonSearch, I know certain words and phrases wont be displayed (or tolerated?) by Google.  These are your typical R-rated words and phrases, but includes some other keywords as well.  The complete list of Google’s content guidelines for Adwords is here if you are curious.  I recently ran into a problem that highlighted this necessary policy.  The Magic Foundation is a not-for-profit client who specializes in helping people with disorders associated with the lack of … Continue reading

Andy Groller

SMX East – Will You Be There?

September 30th, 2010 by
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SMX East is one of, if not THE, premier east coast event for the search marketing industry. It is essentially a gathering of the greatest minds in the PPC, SEO and Social Media worlds of marketing. Or for those that aren’t involved in these fields, a convention for geeks. Nonetheless, SMX East provides unbelievable learning opportunities for the novice PPC specialist up to the most experienced PPC expert. Going even further, SMX East allows for tremendous networking opportunities between those … Continue reading

Andy Groller

Google Instant: FAQs Straight from Google

September 17th, 2010 by
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So a little over a week ago the world stopped turning for a few minutes and Twitter almost literally blew up with the hastag “Google Instant”. As most everyone has probably heard by now, Google fully released its new feature titled Google Instant which basically updates search results automatically, both paid and organic, as a user types their search query. Some of you that have been living under a rock for the past week are probably thinking to yourselves “so … Continue reading

Google Homepage Conducts Search as You Type

September 8th, 2010 by

****UPDATE: This was posted right before Google Instant was revealed.  Thoughts and commentary are likely to change significantly on my next blog.**** When Google picks certain users to do beta testing on, I wonder how they go about choosing them.  Do they rely on demographics?  What percentage of users do they test to satisfy their results?  Do the users that get chosen feel as lucky as I would?  I always hoped that some day I would get to be one … Continue reading