Pay-Per-Click

3 Novice Mistakes of the PPC DIYer and How to Fix Them

John Lavin

Now and then, clients will come to us and ask us to fix their PPC campaigns.  (We simply assume that by “fix them” they mean they just want more conversions.)  They tried doing it themselves, but hadn’t seen any return.  It seems a lot of do-it-yourselfers think that PPC is simplistic and runs on its…

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AdWords Sitelink Extensions – Why They Work

Andy Groller

Sitelink extensions, which are the ability to display up to 4 additional headlines and links within high quality/positioned AdWords ads (example below), were released by Google in November 2009 and since then have become extremely popular among Pay Per Click managers. This shouldn’t surprise anyone given the impact sitelink extensions have on increasing click through…

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Google Adwords, Numbers, and Stats

John Lavin

In the PPC world, numbers are everything.  I use numbers and percentages in almost every optimizing decision.  Numbers help me to determine which ad is more successful, what to bid on certain keywords, and when to adjust bids, just to name a few ways numbers aid PPC specialists.  So when numbers contradict one another, it…

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Bids Below the First Page Bid

John Lavin

Dear Google, I think it is quite generous of you to have a program, Google Grants that provides grants to non-for-profit organizations.  I truly do commend you for it.  Allowing non-for-profit agencies to run ads on your network for free is awesome, not only is it a nice gesture, it makes the world a better…

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Facebook Ad Targeting

John Lavin

I would like to expand upon the last blog post I wrote and continue my complaining about Facebook ads.  There was a recent news flare up about how Facebook could be accidentally outing gay users. With the national attention given to teen suicides caused by bullying and the recent suicide of Tyler Clementi, this can…

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Google Ads vs Facebook Ads

John Lavin

As a PPC specialist here at DragonSearch, I know certain words and phrases wont be displayed (or tolerated?) by Google.  These are your typical R-rated words and phrases, but includes some other keywords as well.  The complete list of Google’s content guidelines for Adwords is here if you are curious.  I recently ran into a…

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SMX East – Will You Be There?

Andy Groller

SMX East is one of, if not THE, premier east coast event for the search marketing industry. It is essentially a gathering of the greatest minds in the PPC, SEO and Social Media worlds of marketing. Or for those that aren’t involved in these fields, a convention for geeks. Nonetheless, SMX East provides unbelievable learning…

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Google Instant: FAQs Straight from Google

Andy Groller

So a little over a week ago the world stopped turning for a few minutes and Twitter almost literally blew up with the hastag “Google Instant”. As most everyone has probably heard by now, Google fully released its new feature titled Google Instant which basically updates search results automatically, both paid and organic, as a…

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Google Homepage Conducts Search as You Type

John Lavin

****UPDATE: This was posted right before Google Instant was revealed.  Thoughts and commentary are likely to change significantly on my next blog.**** When Google picks certain users to do beta testing on, I wonder how they go about choosing them.  Do they rely on demographics?  What percentage of users do they test to satisfy their…

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Google AdWords Reports & The Death of AdWords Report Center

Andy Groller

Que the “bom bom” from Law & Order Special Victims Unit. June 22nd, 2010 1600 Amphitheatre Parkway Mountain View, CA 94043 As the PPC managers arrive at the scene of the crime, they find a bloodied and battered AdWords Report Center lying on the floor barely breathing. The culprit behind this vicious beating has left…

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