Search Engine Optimization

Director of SEO, Jason White, with an SEO nerd sign stuck to his back

What is Social Schema?

Jason White

A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear…

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linkedin-my-content

Publisher and the SEO Side of LinkedIn

Evan Auerbach

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

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get-keyword-ideas-featured-image

Keyword Research in Today’s SEO World Part 2

Ralph Legnini

How to Get the Most Out of the Google Keyword Planner Tool In Part 1 of my series, Keyword Research in Today’s SEO World, we left off with the promise that Part 2 would cover the tool that SEO specialists have been using for years to perform keyword research. Google updated the tool during the…

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Tom Brady gets charged up about where a website puts its Analytics tracking code

Website Audit Guest Lecture at NYU with SEO Jason White

Jason White

Speaking to a room full of college students who are quickly becoming digital marketers scares the crap out of me. Not because I have to stand up in front of people and drop SEO knowledge bombs but because I know they’re gunning for my job. Despite this plausible fear, I jumped at the chance to…

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Cindy Krum points her fingers at her MobileMoxie t-shirt.

5 Mobile Marketing Tactics from Guest Speaker Cindy Krum

Etela Ivkovic

The Present and Future of Mobile SEO & Mobile Marketing Mobile SEO and mobile marketing topics are in heavy rotation these days and for the past several years industry experts have declared it “the year of mobile.” Even so, many are still not sure how to approach their mobile website strategies. “Mobile Queen” Cindy Krum,…

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A screenshot of the search results in the Googtle AdWords Keyword Planner Tool.

Keyword Research in Today’s SEO World

Ralph Legnini

Keyword Stuffing is an Ancient SEO Recipe – Part 1 Keyword stuffing – ancient old school SEOs often attempted to try to trick the system that way. Repetitive usage of the targeted keywords creating déjà vu every sentence! What exactly was the point of that? A spammy scam to entice Google to index your page…

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