On the surface, on-page optimization seems so simple. All that’s involved in website optimization is finding keywords that all the kids are searching for, cram them into your content approximately 10-23 times, and maybe–if you’re in a generous mood–fiddle with the URL a bit, and you’ll be certain to improve website ranking. Soon you’ll rank right alongside Wikipedia for your given product of customizable widget solutions.
However, doing keyword research and finding this keyphrase is not as easy as it seems. Suddenly, the once solid distinction between keywords and the phrases they modify has melted, and the line between well optimized content and unreadable junk is blurred. Unfortunately for you, you’ve wandered off into Keyword Samsara, the Buddhist cycle of endless anxiety about keyword research. Luckily, there are tips that can set you on the path to SEO on-page optimization nirvana. (more…)
Yes, we used the “strategy” word. Everything you do digitally needs to have a strategy. Let’s fast forward: you have a Social Media based Customer Service Strategy and are engaging your customers. Congratulations, this give you an excellent opportunity to also build SEO credibility! (more…)
One of the great perks of working here in the Hudson Valley is the relative ease of getting to New York City. Not only do I get to enjoy the benefits of fresh air and scenic beauty of this rural Williamsburg, but when I do get that itch for the excitement and bustle of the city, the greatest metropolis on the planet is only ninety minutes away. So while other Search Marketing pros gathered for SMX East 2011 from remote climes and far off lands, enduring the rigors of transcontinental travel and airport security, I simply took Metro-North to Grand Central, hopped the 7 train, and arrived fresh and ready for some serious SEO knowledge sharing.
Advanced Internet Marketing Seminar: Recap of SEOmoz’s MozCon 2011 Conference in Seattle
Beautiful Seattle is home of SEOmoz and the MozCon Conference
What an awesome internet marketing seminar SEOmoz’s MozCon 2011 in Seattle was! The speakers, all impressively smart and highly respected experts in the online marketing industry, presented the audience with much more than advanced SEO training and search engine optimization tips.
There were tons of innovative marketing strategies, approaches, philosophies, down and dirty tactics (more…)
Last month, I talked about the potential of the new datatypes, but also the effort that could be needed to make the most of them in your site. Let’s spend a little time exploring the steps you and your agency can take to handle page revision as an organized process. This will save you time, effort, rework and money. It will also give ongoing feedback through your analytics so you can measure results as you make the changes. (more…)
Once upon a time there were three bloggers. They each lived in their own small cottage beside a stream – the Twitter Stream. And they lived in a beautiful land where Content was king.
In this land, there was a powerful wizard named Google. The wizard had the power to help the bloggers be more loved. Everyone wanted Google to visit their cottage, but for some reason, he visited some more than others, and when he did visit bloggers, he was more helpful to some more than others.
It was whispered that if you wanted Google to visit you and share his power, you needed to first let the magical creature SEO into your house. SEO was a misunderstood sort of beast. Some thought he was made of fluff and snake oil, but others said that, no, he is something altogether different. Unbeknownst to most of the denizens of the blogger’s land there were two creatures named SEO, which confused everyone, because they thought there was only the one. And the truth was, one was a horrible smelly brute of a creature, and the other was quite nice, friendly, and the model of goodness.
One day, Blogger Number One caught sight of SEO walking down the road, and invited him into the cottage. Well, Blogger Number One hadn’t been paying attention, and before she realized the error, she had invited BAD SEO into the cottage. Bad SEO did what Bad SEO is wont to do, and pretty much destroyed the cottage. Furniture was turned upside down, papers were torn and scattered about, and in short, the place had a bit of a stink to it.