Search Engine Optimization

Ralph Legnini

Keyword Research Helps Structure Your Website & Focus Your Content

August 6th, 2014 by
Website Structure Keyword Research Content Featured

YOU Control the Keyword Tool Back for Part 3 in the series on Keyword research. In Part 1, we explored the history of SEO keyword research and what are considered best practices for 2014. Continuing in Part 2, we went through the nuts and bolts of using the Google AdWords Keyword Planner Tool. For those following the series – now that you have some hands on experience with the functionality of this tool – we can take a step back … Continue reading

Evan Auerbach

Publisher and the SEO Side of LinkedIn

July 23rd, 2014 by
linkedin-my-content

Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.

Jason White

7 Tips for Creating Relevant Website Audit Reports that Build Client Trust

July 2nd, 2014 by
A quote in response to a website audit showing client trust

Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading

Ralph Legnini

Keyword Research in Today’s SEO World Part 2

May 14th, 2014 by
get-keyword-ideas-featured-image

How to Get the Most Out of the Google Keyword Planner Tool In Part 1 of my series, Keyword Research in Today’s SEO World, we left off with the promise that Part 2 would cover the tool that SEO specialists have been using for years to perform keyword research. Google updated the tool during the summer of 2013, changing the dashboard and adding new features.

Jason White

Website Audit Guest Lecture at NYU with SEO Jason White

May 1st, 2014 by
Tom Brady gets charged up about where a website puts its Analytics tracking code

Speaking to a room full of college students who are quickly becoming digital marketers scares the crap out of me. Not because I have to stand up in front of people and drop SEO knowledge bombs but because I know they’re gunning for my job. Despite this plausible fear, I jumped at the chance to speak to Matt Capala’s students who are a part of his Inbound Marketing Clinic and M.S. in Integrated Marketing Program at NYU. Most SEO’s I know … Continue reading

Etela Ivkovic

5 Mobile Marketing Tactics from Guest Speaker Cindy Krum

April 23rd, 2014 by
cindy-krum-mobilemoxie-featured-image

The Present and Future of Mobile SEO & Mobile Marketing Mobile SEO and mobile marketing topics are in heavy rotation these days and for the past several years industry experts have declared it “the year of mobile.” Even so, many are still not sure how to approach their mobile website strategies. “Mobile Queen” Cindy Krum, stopped by DragonSearch before heading to speak at ClickZLive in New York City. She shared her vast knowledge of the industry with usDragons, covering an … Continue reading

Ralph Legnini

Keyword Research in Today’s SEO World

March 27th, 2014 by
A screenshot of the search results in the Googtle AdWords Keyword Planner Tool.

Keyword Stuffing is an Ancient SEO Recipe – Part 1 Keyword stuffing – ancient old school SEOs often attempted to try to trick the system that way. Repetitive usage of the targeted keywords creating déjà vu every sentence! What exactly was the point of that? A spammy scam to entice Google to index your page well for that phrase and then return it high in the SERPs.

Etela Ivkovic

Advanced SEO & Social Media, Tools & Digging Deeper

March 6th, 2014 by
Kevin Mullett at DragonSearch

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!

Jason White

Reconsider Your Penguin Recovery Strategy

February 27th, 2014 by
reconsider-your-reconsideration-request

Reconsideration Request: 4,590,000 That’s how many results are served for the query ‘reconsideration request’. This is the query I searched for after being tapped to write a piece outlining the DragonSearch reconsideration request process. After a good head scratch, I wondered…what do I have to say that will provide value to the SEO community and our clients?

Adam Korol

Schema, Free Base, and Facebook EdgeRank – Jonathan Goodman of Halyard Consulting Speaks at DragonSearch

January 8th, 2014 by
Facebook EdgeRank Machine Learning

Always on the cutting edge of organizational growth and learning, a handful of #UsDragons recently had the opportunity to attend SMX East.  Of the many notable speakers, including our own Ric Dragon and Jason White, one speaker stood out as he shared his insight on Search Engine Optimization: Jonathan Goodman of Halyard Consulting