Search Engine Optimization

Ralph Legnini

Keyword Research in Today’s SEO World

March 27th, 2014 by
A screenshot of the search results in the Googtle AdWords Keyword Planner Tool.

Keyword Stuffing is an Ancient SEO Recipe – Part 1 Keyword stuffing – ancient old school SEOs often attempted to try to trick the system that way. Repetitive usage of the targeted keywords creating déjà vu every sentence! What exactly was the point of that? A spammy scam to entice Google to index your page well for that phrase and then return it high in the SERPs.

Etela Ivkovic

Advanced SEO & Social Media, Tools & Digging Deeper

March 6th, 2014 by
Kevin Mullett at DragonSearch

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!

Jason White

Reconsider Your Penguin Recovery Strategy

February 27th, 2014 by
reconsider-your-reconsideration-request

Reconsideration Request: 4,590,000 That’s how many results are served for the query ‘reconsideration request’. This is the query I searched for after being tapped to write a piece outlining the DragonSearch reconsideration request process. After a good head scratch, I wondered…what do I have to say that will provide value to the SEO community and our clients?

Adam Korol

Schema, Free Base, and Facebook EdgeRank – Jonathan Goodman of Halyard Consulting Speaks at DragonSearch

January 8th, 2014 by
Facebook EdgeRank Machine Learning

Always on the cutting edge of organizational growth and learning, a handful of #UsDragons recently had the opportunity to attend SMX East.  Of the many notable speakers, including our own Ric Dragon and Jason White, one speaker stood out as he shared his insight on Search Engine Optimization: Jonathan Goodman of Halyard Consulting

Paul Rakov

Is An SEO Takeover of Social Media Coming?

October 23rd, 2013 by
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Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading

Etela Ivkovic

Using the Keyword Planner Tool for SEO, Content Marketing and Social Media Strategies

August 1st, 2013 by
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The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.

Jason White

Giddy Up! How to Ride the Bull and Help Clients with Google Penalties

July 30th, 2013 by
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Even been thrown from a bull? Perhaps not. But if you or your clients have been hit by the Penguin update, you felt the sting of bad SEO. Jason White takes a look at how being prepared, trusting instincts (and data) and holding firm to recommendations will help get you back in the saddle. Continue reading

Adam Korol

Home Brewing an SEO Strategy to Avoid the Black-Hat Hangover

May 1st, 2013 by
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Search Engine Optimization (SEO) Newbie – Home Brewing Veteran With any new endeavor we face in life, it is only natural to compare these with previous, more familiar life experiences. After immersing myself into Search Engine Optimization (SEO) for a little over six months, I was immediately drawn to the similarities that some SEO tactics have with my previous area of expertise: craft beer brewing. Both SEO and home brewing, when done right, will have terrific outcomes. Creating a home … Continue reading

Etela Ivkovic

Advanced SEO Training and Workshop at Webgrrls New York City

February 18th, 2013 by
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The invitation to present an advanced search engine optimization training in New York City for Nelly Yusupova and the amazing community of Webgrrls International was an honor for DragonSearch. Webgrrls is an on- and off-line community dedicated to helping professional businesswomen succeed by providing networking events, training and learning opportunities. This blog post contains the presentation and will outline the workshop Josepf Haslam and I prepared for the evening of learning SEO and understanding how it fits into the bigger marketing and … Continue reading

Ralph Legnini

Top Search Engine Optimization is NOT your Web Developer’s Expertise!

January 24th, 2013 by
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Just because you make baseball bats, that doesn’t make you Babe Ruth, right? Two vastly different skills sets. Ralph Leg Continue reading