Face-lift, makeover & remodel – sounds like the description for a show on HGTV, right? Well the same can be said for LinkedIn, which has been undergoing a lot of “home improvement” renovations over the last thirty days.
Search Engine Optimization
Since making the jump from in-house to agency marketer, I have been fascinated by the intricacies of client, agency and team member relationships. As a Project Manager and Director of SEO, I am responsible for both client retention and the growth of the department. It is essential to my success, and ultimately the success of DragonSearch, to deliver superb work that extends beyond my client’s established goals, project after project, day after day. The sometimes misguided practices of the minority … Continue reading
How to Get the Most Out of the Google Keyword Planner Tool In Part 1 of my series, Keyword Research in Today’s SEO World, we left off with the promise that Part 2 would cover the tool that SEO specialists have been using for years to perform keyword research. Google updated the tool during the summer of 2013, changing the dashboard and adding new features.
Speaking to a room full of college students who are quickly becoming digital marketers scares the crap out of me. Not because I have to stand up in front of people and drop SEO knowledge bombs but because I know they’re gunning for my job. Despite this plausible fear, I jumped at the chance to speak to Matt Capala’s students who are a part of his Inbound Marketing Clinic and M.S. in Integrated Marketing Program at NYU. Most SEO’s I know … Continue reading
The Present and Future of Mobile SEO & Mobile Marketing Mobile SEO and mobile marketing topics are in heavy rotation these days and for the past several years industry experts have declared it “the year of mobile.” Even so, many are still not sure how to approach their mobile website strategies. “Mobile Queen” Cindy Krum, stopped by DragonSearch before heading to speak at ClickZLive in New York City. She shared her vast knowledge of the industry with usDragons, covering an … Continue reading
Keyword Stuffing is an Ancient SEO Recipe – Part 1 Keyword stuffing – ancient old school SEOs often attempted to try to trick the system that way. Repetitive usage of the targeted keywords creating déjà vu every sentence! What exactly was the point of that? A spammy scam to entice Google to index your page well for that phrase and then return it high in the SERPs.
Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!
Reconsideration Request: 4,590,000 That’s how many results are served for the query ‘reconsideration request’. This is the query I searched for after being tapped to write a piece outlining the DragonSearch reconsideration request process. After a good head scratch, I wondered…what do I have to say that will provide value to the SEO community and our clients?
Schema, Free Base, and Facebook EdgeRank – Jonathan Goodman of Halyard Consulting Speaks at DragonSearchJanuary 8th, 2014 by Adam Korol
Always on the cutting edge of organizational growth and learning, a handful of #UsDragons recently had the opportunity to attend SMX East. Of the many notable speakers, including our own Ric Dragon and Jason White, one speaker stood out as he shared his insight on Search Engine Optimization: Jonathan Goodman of Halyard Consulting
Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading