In Website Search Engine Ranking Got You Down? Stop the Insanity!, I highlighted all of the reasons why you should not focus on keyword search engine ranking.  In this post, I outline what you should be looking at to ensure success.

Of course, the answer depends on your marketing campaign goals, objectives and the action plan you have in place to fulfill those goals.  However, if you need something to fill the void, here are some things that are going to give you a much better idea of what your website search engine ranking means and could be for you: (more…)

I have found myself once again fighting the good fight about why website search engine rankings are not the thing to focus on.

These conversations usually go something like this:

• Business Owner (who wants to see results, now – believe me, so do we):  I want my website to rank number one for “this keyword” and “that keyword” oh and maybe “this keyword, too.”   How quickly can you make that happen?
• Marketing Director (who has to answer to the higher ups – yes, we understand that):  I Googled “insert brand name keyword” last week and I was number one and now I did it today and I am not on the first page anymore.  What did you do?
• Manager (who wonders how they ended up doing the marketing for the company and are swimming in information – we feel your pain):  I used this keyword ranking checker tool my boss just read about and it says I am number one for “insert keyword” but I am not seeing us at all on the first page when I search.  What’s up with that?

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