Archive for the ‘Search Marketing Industry’ Category

#140conf NYC: Passion, Engagement, and a Whole Lot of Hugs

June 17th, 2011 by

“Hugs over Handshakes” is Jeff Pulver’s mantra, and this was quite apparent throughout the whole of the #140conf NYC. From giving a voice to the homeless to ending corporal punishment, #140conf managed to successfully pack a two-day conference with more do-gooders than you could see on any given season of Oprah. But don’t get it twisted: #140conf’s primary focus was indeed the state of now (with a large helping of social good on the side).

 

Jeff Pulver, #140conf NYC 2011

Jeff Pulver speaking at the #140 Conference NYC, June 2011

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New Dragon’s Guide 4: New York City Wikipedia Newbies Edit Wikipedia Together

June 17th, 2011 by

New York City Wikipedia“Newbie” Classes: Plunging Into Editing Wikipedia Articles

This second session, I’ll break up into two Wikipedia Editing blog posts so you can follow along step by step. This way, I can answer the ‘Why’ along with the ‘What.’

Lesson 3: Getting Our Article Editing Bearings

I’m going to hit you with a lot of screenshots right now but it’ll cut about an hour off your initial head-scratching when attempting to find a starting place to edit Wikipedia articles. I find pictures are effective when learning to navigate a web site, so for all my examples, we’ll refer to this slightly specialized page which you may recognize from last post [link to NDG3: Seeking Wikipedia Editing Help in NYC] : Wikipedia Article Rat Terrier. Here’s what you see. (you may need to click the images for a full sized view.)

Top navigation bar of Wikipedia page example: Rat Terrier

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New Dragon’s Guide 3: Seeking Wikipedia Editing Help in NYC

June 10th, 2011 by

Wikipedia logoNew York City Wikipedia “Newbie” Classes: Mitigating the Flight Risk for Wikipedia Editing Beginners

Back with me? Great. So last time we talked about how Wikipedia fits into your Social Media Marketing mix. We know for sure Wikipedia cannot be ignored. But some questions need to be asked before we take action. (more…)

Enemies in the Mind

May 21st, 2011 by

Ours was a competitive family.  I had an older sister by four years, and an older brother by three years – which naturally meant that theirs was a coalition force against the newcomer. Everything was a race, a contest of strength or of endurance. My own secret weapon in the face of so much strength and speed was tenacity.  I could hold on!

In business-think, the relationship we have with our competitors is primary. Consider the Positioning Statement, a staple of basic marketing: (more…)

15 Social Media Fashions for Your Everyday Nerd

April 20th, 2011 by

Here at DragonSearch, we can’t really deny our inner geeks…after all, we do play on the interwebs all day. And for some of us, our inner dork translates into our outward fashion (see also: Ric Dragon’s Happy Socks). That is why yours truly has compiled a list of some über fun, and obviously nerdy, fashion finds for the social media dork in all of us. (more…)

Google Adwords Phone Support – Not News Here

April 6th, 2011 by

Every now and then when Google makes a change in Adwords, some of us may actually notice the change a day or two before its announcement.  This was true for me and the recent addition of the Automate function.  Andy Groller noticed it the morning before the announcement. When this happens, it’s hard not feel like you’re doing a good job in knowing your industry and staying on top of things.  With that said, yesterday, April 4th, this announcement was made on The Official Google Blog: (more…)

What I’ve Learned About Online Marketing from Buying Cars

February 12th, 2011 by

Buying a CarI’ve bought a few cars in my life. Once from a dealer, once from a mechanic, and once from a private seller. Each experience was different, and each experience reminds me of the key players in search marketing. And just as with buying a car, deciding how to handle your search marketing and social media can be an exciting, scary and even frustrating process. (more…)

The Public Isolation Project

November 22nd, 2010 by

What is the impact that social media has had on us as individuals? This question is one that we consider on a regular basis as internet marketers, and one that has recently been thrust into the public eye thanks to the Public Isolation Project. The Public Isolation Project is really two simultaneous art pieces: “An Examinable Life”, by Joshua Jay Elliot, and “The Future of Socializing”, by Cristin Norine. For the exhibit, Norine is spending 30 days in a street-level storefront at the Bside6 building in Portland, Oregon. She’s got a bed, a kitchenette, some exercise equipment, a guitar, and of course, a computer. Everything is on public view, with the exception of the bathroom. Whatever Norine does online is projected onto the wall, so that passers-by can literally see her every move. Talk about living inside of a fishbowl. (more…)

The Persuasive Power of Words

November 18th, 2010 by

word capture of blog post

As one of the newest dragons, I’ve been hesitant to create my first post. Ironic, since blogging is my first love.  Well actually, that’s not entirely true. My first love is words. I live, breathe and dream words…and if I don’t respond to people immediately, it’s probably because I’m distractedly composing a post in my head. (more…)

What’s wrong with strategy?

November 12th, 2010 by

There is a great deal of confusion in the meaning of the word strategy. The concept of strategy came from war.  Sometimes, when people use the word strategy, they mean tactics – or vision, or even guiding principals. Because of this confusion, and the association with the martial, I’d suggest that we abandon the use of the word ‘strategy’ when speaking of marketing – and more particularly, social media marketing. (more…)