A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear it at a conference or did you make it up?” “Heh, heh, ha, yeah, I’ve gotten that feedback before but have never really been sure … Continue reading
Social Media in Marketing
It is the time of year when predictions for the next year fly off the shelves like the Elsa doll from Disney’s ‘Frozen.’ Instead of bringing you another predictions post, we decided to share with you what #usDragons really want to see in the digital marketing industry for 2015. So here is our Wish List… Evan Auerbach I wish… Hootsuite included functionality for being able to queue tweets that include an image. As an active user, this is one … Continue reading
Cutting the ribbon. The first pitch in a new stadium. The kick-off event in a renovated venue. The maiden voyage of an innovative jetliner. It was a special evening where Dragons made a statement in their new Hudson Valley production space. The message was that our digital marketing team is driven to elevate the community in an effort to share our knowledge. We want to give back by bringing value to local business and organizations. Naturally, it was our Workshop … Continue reading
By now you can’t go anywhere without hearing something about the #IceBucketChallenge – it’s on the TV, it’s in newspapers, and it’s definitely on your Facebook and Instagram news feeds. Everyone, from athletes and celebs, to politicians and executives are taking part in the mega-viral social media phenomenon to help bring awareness to amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Maybe even you have participated yourself, heck I did. The idea of challenging someone in the name … Continue reading
It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading
Recently when presenting a social media marketing strategy to a new client, the head of the organization admitted that she just “didn’t get this social media stuff.” I came up with an analogy that I knew really worked because afterwards, she said, “Ahh, I get it now. We do need to do this.” Have you had trouble explaining why social media marketing and engagement is important to your management team or to clients? I wanted to share the analogy I … Continue reading
Being Social vs. Being Promotional #usDragons are big advocates of the 80/20 rule. For those who haven’t heard of this handy little guideline, it represents balancing the amount of conversational, passion point-focused content that should be posted, such as ‘how to’ videos, industry tips, news, conversations around the passion points behind the products, etc (80%) vs. the amount of promotional content a brand should post on social media, such as “check out our new product” (20%). Based on the understanding that social media … Continue reading
As digital marketers, #usDragons are always learning. We have to be. This field is constantly shifting and the rules are always changing. And so we have to keep advancing our knowledge base.
With the increasing emphasis on the role of social media and search engines on marketing at large, many companies who are planning their 2014 marketing budgets are asking themselves: “Should we continue to focus our efforts on email marketing?” The answer is definitely “YES!”
Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!