From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share – and then report back to the rest of us with unique insights and new ideas.
Social Media in Marketing
Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading
#SocialChat’s Michelle Stinson Ross Guest Speaks at DragonSearch These are exciting times when, thanks to social media, brands are able to connect with customers in a personal way and interact directly with them. Through these conversations companies are not only establishing their reputation and authority, but are also learning about their customers. Learning more about the audiences in turn impacts businesses in several areas, including customer care and marketing.
We hope you were able to join us for the free online webinar on October 9th, “Conquering the Query: Getting the Most Out of Social Media Monitoring.” Co-hosted between DragonSearch and Brandwatch, we reviewed what Boolean queries are and how to construct an efficient and effective Boolean search query in a social media monitoring tool that will return the mentions that you want, and not a lot of irrelevant results.
For many of our clients, we use several social media monitoring tools to keep tabs on how their brand is being communicated about on social media, blogs, news outlets, etc. But we realized those tools weren’t capturing everything. So, our staff looked to boolean search to create queries for the tools that would help find all the mentions. Why is this important? Here is an infographic that explains how variations to your company’s name, products and industry can impact the … Continue reading
Good Social Media Monitoring Starts With a Good Query There is an art to using social media monitoring tools effectively. Once you understand why you need to monitor and what terms you want to monitor for, you need to build a Boolean search query that is specifically targeted to pull in only the mentions that are relevant to you. An inadequate query string may require continuous review to delete mentions you did not want and the analysis will be inaccurate … Continue reading
In September, several of #UsDragons took part in the Social Shake Up conference in Atlanta. I attended the session “Frankenmarketer: Expanding the Skillset of Future Marketers.” The panel focused a lot of attention on social media metrics and how important knowing your goals before you start your social efforts is critical. It echoed the points we made during our “Social Marketology Workshop” that we hosted for nearly 50 attendees earlier in the conference. To provide you with some highlights of … Continue reading
The Social Shake Up conference was a chance for many companies, large and small, to come together and learn/teach about how social media is altering all aspects of communication, not just marketing. One such area is collaboration. I attended a session that asked the key question, “How Important is Internal Collaboration?” The answer? Very! Online collaboration’s ability to join together geographically dispersed stakeholders, get their input, and move projects along quickly, including sharing of key messaging via social media, was … Continue reading
In the course of my job, I often study the social media goings-on of major brands. I mean, I really dig in and study what they do. I’ve discovered some companies doing a superb job, like Maersk , Sony Professional, Cisco , and the Ritz-Carlton. Too often, though, I find brands thrashing about without a cohesive strategy.
Social Media Monitoring Tools Are Not All the Same There are so many social media monitoring tools out there, how can we tell the good ones from the bad ones? In all of the reviews I’ve read about social monitoring tools, they often seem to gloss over the one feature that I think is the most important, the query.