Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!
Social Media in Marketing
A new martial arts student usually has this initial question: What do I have to do to receive a black belt, and how long will it take? There are many anecdotes of a Sensei responding by reaching into the closet and handing the inquiring person a black belt right then and there. This displays clearly that the belt itself – is relatively meaningless. The necessary knowledge and training needs to be acquired through hard work and dedication within a continuous … Continue reading
The allure of social media marketing is that you can communicate, one-on-one, to your customers. Hogwash! To be effective, you need to be speaking to customer influencers. We take a look at how to find them. Continue reading
Months of preparation. Dozens of social media messages. Invitations to connect with other attendees and guest speakers. Workshop development. Collateral design and printing. Brainstorming creative booth elements. Flight, ground transportation, hotel and meal coordination. Scheduling conference session attendance. And one plan for 18-holes at a KISS themed mini-golf course!
This is the time of year when writers and editors everywhere are working on blog posts and articles about what social media experts are saying is going to be “the thing” for 2014.
Schema, Free Base, and Facebook EdgeRank – Jonathan Goodman of Halyard Consulting Speaks at DragonSearchJanuary 8th, 2014 by Adam Korol
Always on the cutting edge of organizational growth and learning, a handful of #UsDragons recently had the opportunity to attend SMX East. Of the many notable speakers, including our own Ric Dragon and Jason White, one speaker stood out as he shared his insight on Search Engine Optimization: Jonathan Goodman of Halyard Consulting
Facebook Announces Changes to Their News Feed Algorithm There was a resounding theme at this month’s Inside Social Marketing conference; community managers from all verticals were attributing a great deal of their brand’s success on Facebook to implementing a strategy of equal parts good content and paid amplification. And yes, this was before Facebook’s recent announcement.
Online Marketing Tips and Takeaways for Small Businesses First and foremost, thank you to everyone who attended the Mid-Hudson Valley Digital Marketers Small-Biz Online Marketing Seminar on December 3rd at SUNY New Paltz! With the help of SUNY New Paltz student organizations, AMA and Enactus, we were able to present to Hudson Valley marketers, students, and local businesses a wealth of helpful and insightful information on social media marketing, search engine optimization, and digital branding. A variety of topics were … Continue reading
From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share – and then report back to the rest of us with unique insights and new ideas.
Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading