Social Media in Marketing

What is Social Schema?

Jason White

A recent question from a new hire created a ton of laughter at DragonSearch. “J, I noticed on that call [we just finished] that you kept referencing Social Schemas. I’m assuming that those are things like Open Graph and Twitter Cards, but I wasn’t sure as I haven’t heard this term before. Did you hear…

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A Dragons Wish List for 2015


  It is the time of year when predictions for the next year fly off the shelves like the Elsa doll from Disney’s ‘Frozen.’ Instead of bringing you another predictions post, we decided to share with you what #usDragons really want to see in the digital marketing industry for 2015. So here is our Wish…

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Social Media Advertising Workshop Recap

Ralph Legnini

Cutting the ribbon. The first pitch in a new stadium. The kick-off event in a renovated venue. The maiden voyage of an innovative jetliner. It was a special evening where Dragons made a statement in their new Hudson Valley production space. The message was that our digital marketing team is driven to elevate the community…

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5 Things Marketers Can Learn from the #IceBucketChallenge

Evan Auerbach

By now you can’t go anywhere without hearing something about the #IceBucketChallenge – it’s on the TV, it’s in newspapers, and it’s definitely on your Facebook and Instagram news feeds. Everyone, from athletes and celebs, to politicians and executives are taking part in the mega-viral social media phenomenon to help bring awareness to amyotrophic lateral…

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Four Social Listening Tactics for Smart Content Creation

Victoria Eveleth

Being Social vs. Being Promotional #usDragons are big advocates of the 80/20 rule. For those who haven’t heard of this handy little guideline, it represents balancing the amount of conversational, passion point-focused content that should be posted, such as ‘how to’ videos, industry tips, news, conversations around the passion points behind the products, etc (80%) vs….

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Email Marketing Tips For 2014

James Kravic

With the increasing emphasis on the role of social media and search engines on marketing at large, many companies who are planning their 2014 marketing budgets are asking themselves: “Should we continue to focus our efforts on email marketing?” The answer is definitely “YES!”

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Advanced SEO & Social Media, Tools & Digging Deeper

Etela Ivkovic

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly…

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