Social Media in Marketing

Abe Uchitelle

Capture the Wind, A Social Media Metaphor for Building a Successful Strategy

August 14th, 2014 by
A drawing of a wind turbine used as a metaphor for social media strategy including branding, audience, content and conversions

It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading

Jannette Pazer

How to Explain Social Media Marketing to Skeptics: An Analogy

May 8th, 2014 by
A man and women engaging at a conference booth

Recently when presenting a social media marketing strategy to a new client, the head of the organization admitted that she just “didn’t get this social media stuff.” I came up with an analogy that I knew really worked because afterwards, she said, “Ahh, I get it now. We do need to do this.” Have you had trouble explaining why social media marketing and engagement is important to your management team or to clients? I wanted to share the analogy I … Continue reading

Victoria Eveleth

Four Social Listening Tactics for Smart Content Creation

April 8th, 2014 by

Being Social vs. Being Promotional #usDragons are big advocates of the 80/20 rule. For those who haven’t heard of this handy little guideline, it represents balancing the amount of conversational, passion point-focused content that should be posted, such as ‘how to’ videos, industry tips, news, conversations around the passion points behind the products, etc (80%) vs. the amount of promotional content a brand should post on social media, such as “check out our new product” (20%). Based on the understanding that social media … Continue reading

Corrina Stokes

Learning Opportunities from MHVDM

April 4th, 2014 by

As digital marketers, #usDragons are always learning. We have to be. This field is constantly shifting and the rules are always changing.  And so we have to keep advancing our knowledge base.

James Kravic

Email Marketing Tips For 2014

March 19th, 2014 by
High Five! Your Email Has been Sent.

With the increasing emphasis on the role of social media and search engines on marketing at large, many companies who are planning their 2014 marketing budgets are asking themselves: “Should we continue to focus our efforts on email marketing?” The answer is definitely “YES!”

Etela Ivkovic

Advanced SEO & Social Media, Tools & Digging Deeper

March 6th, 2014 by
Kevin Mullett at DragonSearch

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!

Ralph Legnini

How Do You Measure Social Media Knowledge & Technique?

February 10th, 2014 by
The SMMW 2014 San Diego logo containg the March dates of the event.

A new martial arts student usually has this initial question: What do I have to do to receive a black belt, and how long will it take? There are many anecdotes of a Sensei responding by reaching into the closet and handing the inquiring person a black belt right then and there. This displays clearly that the belt itself – is relatively meaningless. The necessary knowledge and training needs to be acquired through hard work and dedication within a continuous … Continue reading

Paul Rakov

In Social Media Marketing, Your Market is Not Your Audience

January 28th, 2014 by
Red hear with "People Who Care About Toys" written in center

The allure of social media marketing is that you can communicate, one-on-one, to your customers. Hogwash! To be effective, you need to be speaking to customer influencers. We take a look at how to find them. Continue reading

Paul Rakov

New Media Expo 2014 Recap: Observations from a Lone Dragon

January 21st, 2014 by
DragonSearch's Graffiti wall at NMX

Months of preparation. Dozens of social media messages. Invitations to connect with other attendees and guest speakers. Workshop development. Collateral design and printing. Brainstorming creative booth elements. Flight, ground transportation, hotel and meal coordination. Scheduling conference session attendance. And one plan for 18-holes at a KISS themed mini-golf course!

Ric Dragon

Augury, Predictions, and Prognostications in Social Media

January 15th, 2014 by

This is the time of year when writers and editors everywhere are working on blog posts and articles about what social media experts are saying is going to be “the thing” for 2014.