Content Marketing Services
There is tremendous significance in every single message your brand sends out, and to reach that mark, every piece of branded content should pass the “Why should anyone care?” test. No filler and no fluff.
Online navigation happens fast, and attention spans are minimal. Competitors are aggressive to display their own messaging and value to customers and clients that potentially could be yours. Your brand needs to connect and engage with your target audience better than anyone else.
Within each content marketing strategy, there is a bigger plan to create resourceful and engaging copy, images, white papers, video & audio, with the goal of establishing yourself as a thought leader. The value of your content is that it can successfully elevate your brand to consistently speak passionately and directly to your current customers and engagingly to new potential clients.
Strategic and Integrated
Your content marketing should be driven by a targeted and integrated marketing strategy to meet your overall business objectives. Very often, organizations add pages to their website, make changes to their current copy, create videos, and blog on a variety of topics – but those tactics and actions are not governed by an overall strategic content marketing plan that starts with desired outcomes and builds out from there.
Potential clients, customers and influencers in your industry are on smart phones and tablets. A diligent and creative mobile marketing strategy will reach these users with content tailored for their habits and needs.
Technology presents the ability to target content to the desired audience at the appropriate time and in the right format. Our experienced SEO-savvy writers can create engaging copy, and our skilled team can develop other exciting content – like mobile ads, videos, images, newsletters, email and text messaging, apps, and contest material – all to provide the mobile user with the perfect messaging that converts.
How DragonSearch Can Help
Using a carefully planned and monitored mix of trending topics and evergreen longevity content, DragonSearch can create a unique content marketing strategy that is custom crafted to achieve your organization’s business goals. From website copy to white papers, videos to infographics and graphic design, audio to email marketing content, blog posts to social media content – the shape and complexity of the individual content items vary; the combined effect achieves the results we all want to see.
Our team includes experienced and innovative content creators, SEOs, social media experts and advertising professionals – and since all our work is done in-house in our New York offices, all these components are seamlessly interwoven in a cohesive marketing strategy with optimized content creation and marketing as one of the pillars.
Our team knows that you are busy running your business and is driven to find inventive approaches to content development. For example we can interview your knowledge leaders and shape that interaction into valuable content for you. We are skilled in learning how to effectively learn about your industry and create content for your brand as if your internal staff did it themselves. And we know how to expedite the process to be cost effective while achieving maximum results.
We define your audience – who are they, and how do they break down into audience segments – demographic, psychographic, behavioral & micro components.
Next, we address the needs of your audience – their explicit ones and their hidden ones – and engagement points using resourceful information that can funnel into your brand’s main messaging. What content will make their day?
We help and inspire your brand to break out of any repetitive broadcast and switch stations, to shape a commanding presence while expanding the palate of colors in your content marketing big picture.
Dynamic Content for YOUR Unique Brand
Whether you are a major consumer brand or niche B2B industry leader, DragonSearch can sculpt an actionable content plan specifically for you.
Our SEO expertise means that everything created follows the most effective optimization best practices, and we can expand the reach by incorporating social media marketing, targeted influencer outreach, and a PPC plan that brings more focused attention directly to your content.
We can assist you as a content marketing consultant, offer professional recommendations, develop your content calendar, discover related trending topics along with those defined by keyword research metrics – and your team can create the content within our overview and guidelines. If your team’s time is limited, DragonSearch can collaborate, mastermind and create all of your content, and successfully promote it with our integrated efforts in all digital marketing areas.
Contact us today for an initial consultation on how our team can help you succeed with your content marketing and creation efforts. Give us a call at (212) 246-5087, email us at [email protected] , or submit our contact form here.