There are many social media sites in which when a user tags a web page, the system looks for images on the web page to use as a featured image. You can see this in effect when you link to a web page in Facebook – you are then free to choose an image on the target page to use as a featured image. If an image is not inline, however, but positioned as a background graphic, that image won’t be available as a featured image.
In web development, there are two ways of showing an image:
- Using the IMG tag, actually embedding an image in the HTML code
- Using CSS, embedding an image as a background graphic
If your logo is not inline, you’re limiting your fan’s freedom to share your logo as a featured image. I’ve encountered this often when I’m trying to bookmark a page in Pinterest or List.ly. A lot of web developers have been doing the latter, placing the logo as a graphic element in a background graphic of the masthead area.
Test your web pages to make sure your fans can use the images that are best going to represent you.
Thrive in the digital marketing revolution.