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Internet Marketing for Small Businesses: The DragonSearch Online Marketing Manual
Internet marketing for small businesses is no easy feat, especially for business owners who are not from a marketing background. Whether you are a small business owner looking to increase your customer base or you are interested in marketing a new business, having comprehensive guidelines and strategies in place is essential. The DragonSearch Online Marketing Manual by Ric Dragon offers insight into the best way to manage your brand presence online and build loyal customer base.

How to do Internet Marketing the DragonSearch Way
Before we can explain how to do online marketing, we must first define what online marketing is. The DragonSearch Online Marketing Manual takes a look inside the cornerstones of online marketing, including:

• Search engine optimization (SEO)
• Pay Per Click advertising (PPC)
• Social Media Marketing (SMM)
• Business planning
• Website development
• Reputation management

Additionally, the manual incorporates an explanation of online marketing analytics to ensure that small business owners can measure their marketing efforts.

“even though I spend hours a day reading and staying up-to-date on SEM, SEO, Social Media this Manual introduced me to a lot of knowledge I was missing.” – Ted Schachter

Online Marketing Manual

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The DragonSearch

Online Marketing Manual

Social Marketology

Ric Dragon is the author of the DragonSearch Online Marketing Manual and Social Marketology (McGraw Hill 2012), and has been a featured speaker at SMX East, Conversion Conf, BrandConf, CMS Expo, and BlogWorld, on the convergence of process, information architecture, SEO, and Social Media.