Facebook Pay Per Click Ads

Highly Targeted Facebook Advertising and Marketing

Facebook ads are a powerful social advertising tool. Facebook advertising and marketing is the placement of ads on highly targeted, demographically segmented Facebook user profile pages. With over 200 million users, Facebook has gained foothold as being the primary social network on the Internet for users of all demographics.

Why Should I Use Facebook Advertising?

Facebook pay per click advertising displays ads while users navigate around their Facebook profiles, rather than requiring search queries to trigger ad display like main search engines offering pay per click advertising. Facebook marketing also provides social advertising opportunities relatively unavailable to paid search advertising: the ability to identify and target highly specific demographical segments that are most likely to pursue your products or services.  Some search engines such as Google and Yahoo! offer a form of demographical targeting, but this information is based upon a user’s past history. Facebook advertising takes the guesswork used by Google and Yahoo! out of the equation, relying on the information the user him or herself provides.

Social advertising on Facebook Provides an Opportunity to Target Users Based on the Following Demographics:

1. Locations from countries around the globe down to a specific city
2. Ages from 18 and older
3. Sex
4. Keywords found in a Facebook user’s profile such as activities, favorite movies, etc.
5. Education from still in high school to a college graduate
6. A user’s company or workplace, if listed in their profile
7. A Facebook user’s relationship status such as single or engaged

Increase Your Exposure with Facebook Ads

Used in conjunction with PPC bid /campaign management on Google and other search engines, social advertising provides an opportunity to increase exposure of your brand, products, or services beyond the times when searches occur.

DragonSearch works as a collaborative team to research the most appropriate demographical segments and ad copy to best suit your Facebook advertising and marketing needs and wants. In addition, we initiate the most up to date strategies to continually optimize and improve your account’s performance.

Contact DragonSearch for more information pertaining to our Facebook advertising and marketing management services. We can help you take advantage of the benefits a well managed Facebook Advertising campaign can offer for your products and services.

If you are a not-for profit organization, make sure the check out our Google AdWords Grants program for non profits services.