Google Grants Program for Non Profits

The Google Grants program is designed to offer non profit organizations with a 501(c)(3) IRS designation the ability to apply for an advertising grant through Google for up to $10,000 a month in Google AdWords paid search advertising. Despite several requirements and limitations of a Google AdWords grant, non profit organizations can receive extraordinary benefits by utilizing the $10,000 a month paid search advertising budget.  Use of this budget to promote events, memberships, donations, and any other opportunities increases not only awareness of a cause but money to further that cause. In addition, the Google AdWords grant program does not end after a few months. Typically, the only time in which a Google Grant ends is when you no longer need or want it.

Limitations of Google Grants Program:

• The Google Grant Program for non profits can be used only for paid search advertising. This means no contextual network advertising can be used with the grant.

• Paid search advertising can be used on Google.com only, meaning search partners within the Google network, such as YouTube or Froogle.com, will not display ads like the typical Google AdWords advertising account.

How do I Obtain a Google Grant for My Non Profit?

• First, DragonSearch works with you to not only determine if you qualify for the Google Grants Program for non profits, but also to put your organization in the best possible position to be approved for a Google Grant.

• We then gain the information needed for the Google Grants application and submit the application on your organization’s behalf.  Review of the Google Grants application can take up to 4 months until the grant is approved, but is typically less as we work with Google to push the grant application through the process as quickly as possible.

• If approved, DragonSearch works as a collaborative team to research the most appropriate keywords, demographical and geographical targeting and ad copy to best suit your non profit’s Google Grant advertising needs and wants.

• In addition, we initiate the most up to date pay per click strategies to continually optimize and improve your account’s performance.

Why Should I Use DragonSearch’s Google Grants for Non Profits Services?

In many cases, the person responsible for paid search management in a non -profit organization is performing a dual role: the person’s normal responsibilities and the management of Pay per Click advertising (link back to main PPC page). PPC ad management is a never ending task which means the non profit organization’s PPC person usually cannot devote as much time as is needed to create and manage a highly successful PPC campaign.  DragonSearch has the time, resources, and knowledge that can improve a not for profit organization’s Pay per Click advertising to its highest potential while allowing individuals within your organization to concentrate on what is most important: dedication to helping others.

Raise awareness for your cause; get new members and donations; promote your events.
Contact DragonSearch for more information pertaining to our Google Grants for non profits advertising management services.  We can help you take advantage of the benefits a well managed Google Grants Program can offer for non profits.

DragonSearch can help you can expand your marketing campaigns with highly targeted Facebook ads and marketing that provide social advertising opportunities with the ability to identify and target highly specific demographical segments that are most likely to care about your organization’s cause.