Social Networking Media ROI Calculator

Tip of the hat to the Blog ROI piece in Groundswell, by Charlene Li and Josh Bernoff – Our Social Media ROI Calculator has been extended and modified for all Social Media activities.

Since we created this ROI calculator, we’ve also written several other articles related to measuring and calculating Social Media return on investment:

• The Social Media Calculator – more discussion
• Measuring Social Media ROI: One Size Does Not Fit All
• Figuring Social Media as a component in Customer-based Corporate Valuation
• Social Media Return on Investment – Some more thoughts
• ROI of Awareness - using the customer funnel to calculate the ROI of Social Media
• On Olivier Blanchard’s book, “Social Media ROI”
• 12 Favorite Social Media ROI Resources – (note; this is from 2009)