Custom Website Development Services for Desired Outcomes and Goals
DragonSearch’s custom web development services encompass a wide variety of actions that focus on two elements: your desired outcomes and measurable goals. Desired outcomes are the overarching reasons why your web site, and your company, exists. Perhaps you are a car manufacturer and your desired outcome is that people enjoy a safe driving experience (think Volvo). A goal could be that you have 5,000 people subscribe to your blog which features articles themed around safety and fun driving. We use these desired outcomes and goals as the foundation for our web development work.
As the online façade of an organization, websites are designed to promote ideas, to be a source of revenue and add greater value to a brand through an optimal user experience. Today, web sites are not only viewed on desktop computers. Laptops of all sizes, tablets and smartphones have created a need that web developers must meet: a seamless user experience across all devices. DragonSearch’s responsive web design professionals achieve this goal while integrating best practices for search engine optimization (SEO), pay per click campaigns, social media marketing and conversion rate optimization.
SEO Friendly Design and Development, a Catalyst for Success
SEO friendly website development and design enables your site to be built with a strong foundation focused on long term growth and performance. Whether starting from scratch, building out new sections of a website, redesigning and redeveloping the entire site, or adding a blog, DragonSearch starts the process with keyword research, well constructed information architecture (making the website easy for search engines to access and index) and proper coding techniques that allow for faster load times. On-page optimization techniques implement friendly URLs, image optimization, social media and other important considerations. While these technical aspects are important for search engines, ultimately it is human visitors who are the most important. Developing a website that is user friendly and easy to understand is an important aspect of the goal to reach and exceed overall desired outcomes. Ongoing improvements, such as conversion rate optimization, can provide deep insights and specific data to maximize the return earned from your website no matter what action you want users to take.
Responsive Web Design Perfects the Experience from Desktops to Mobile Devices
The rapid adoption of mobile and tablet device use as well as a variety of desktop/laptop monitor sizes has placed extra importance on serving users unique versions of the website experience that are perfectly suited for their favorite devices. Responsive web design gives users the ultimate experience by creating a fully functional website across all mobile platforms, tablets and desktop monitors. Progressive enhancements based on browser, device or feature detection enables one website to easily conform to multiple users, and this boosts the value of your development budget.
Website Development with Content Management Systems
Website development doesn’t stop when the project is finished. DragonSearch builds on content management systems, such as WordPress, that blend ease of use with website management and optimization.
We are innovators who embrace shared knowledge, as evident with the launch of our DragonTweet – Advanced Twitter Plugin for WordPress.
DragonSearch believes that education empowers clients to maximize their website and view clients as a partner in the success of the website development process. We provide training on how to use your website, proper blogging techniques and best practices, always taking the time to answer questions as the project advances.
If you seek to get the most out of your current website or wish to develop a new, custom website, contact DragonSearch today!