Internet Advertising Campaign Services

Web Advertising via Various Online Campaigns and Strategies

Internet advertising campaigns can include various methods and strategies, but the ultimate goal of your web advertising should always be driving traffic to your website while attaining a return on your investment (ROI). DragonSearch, as a professional online advertising agency, works with you to create internet advertising campaign objectives and strategies to expand your online presence to the outer reaches of the web.  Creating and managing a well developed and maintained internet advertising campaign via several methods not only provides an immediate impact on your website’s traffic but can have long lasting effects on growth, brand recognition, and return on investment.

Pay Per Click Search Engine Advertising

Through the selection and optimization of highly relevant keywords, DragonSearch’s PPC bid and campaign management services drives “ready to purchase” users to your website. Utilizing the primary search engines used across the globe, pay per click advertising provides the ability to target large demographic sections of the population or target searchers by geography down to a single zip code.

Facebook Advertising

In addition, our Facebook advertising and marketing services expand your web advertising presence into the social networking realm. Targeting specific demographics by options including gender, age, and relationship status allow you to narrow your internet advertising campaign focus to the specific customer segments most likely to purchase your products and services.

Google Grants – Search Engine Advertising for Non-Profits

For non-profit organizations looking to increase exposure, donations, and other revenue generating activities to promote their cause, DragonSearch also offers web advertising services for the Google AdWords Grants program for non-profit organizations. After determining if your organization qualifies for the Google Grants program, DragonSearch works with you to apply for a Google Grant, define grant objectives, setup your AdWords account and continually manage your account to consistently improve your online advertising performance and return on investment.

Online Banner Advertising

Expanding your internet advertising reach beyond search engines, online banner advertising on various relevant websites provides an opportunity to increase brand recognition and website traffic. Working with you to determine goals of banner advertising, DragonSearch works collaboratively with you to create the most effective banner ad designs that not only capture attention but deliver high quality clicks. Our constant attention to banner ad statistics results in consistent performance improvement of design, placement, and most importantly your return on investment.

Contextual Network Advertising

Combining elements from both pay per click advertising and online banner advertising, contextual network ads can be designed in many mediums including flash, video, or plain text. Using a cost per click or cost per thousand impressions model, DragonSearch works with you to determine the most relevant websites in which to place contextual network ads on the Internet and the medium in which they should be created. Similar to banner advertising in that it increases brand recognition and website traffic, contextual network ads can also be placed on websites according to highly relevant keywords. Used in conjunction with pay per click advertising and banner advertising, contextual network ads expand the reach of your internet marketing campaign into areas of the internet that are most important to driving traffic to your site.

Email Marketing

While targeting Internet users who are unfamiliar with your products and services via pay per click advertising, online banner ads, and contextual network ads it is important not to forget those individuals who are familiar with your offerings. Email marketing directly targets those individuals who have purchased products in the past, signed up to receive information pertaining to your products and services, or who are simply most likely to provide your internet advertising campaign with a return on investment. Through the design of attention grabbing email layouts and copy, DragonSearch’s email marketing strategies inform individuals of new products, offers, sales, and discounts, while engaging the audience rather than being another email that goes into a user’s Junk box.

Contact DragonSearch for more information pertaining to our internet advertising campaign solutions. We can help you expand the reach of your web advertising efforts to the areas of the internet most important to driving traffic to your site and increasing your return on investment.