click through rate

Andy Groller

AdWords Sitelink Extensions – Why They Work

January 28th, 2011 by

Sitelink extensions, which are the ability to display up to 4 additional headlines and links within high quality/positioned AdWords ads (example below), were released by Google in November 2009 and since then have become extremely popular among Pay Per Click managers. This shouldn’t surprise anyone given the impact sitelink extensions have on increasing click through rate significantly in comparison to ads that don’t utilize this extension type.

Andy Groller

Google Instant: FAQs Straight from Google

September 17th, 2010 by

So a little over a week ago the world stopped turning for a few minutes and Twitter almost literally blew up with the hastag “Google Instant”. As most everyone has probably heard by now, Google fully released its new feature titled Google Instant which basically updates search results automatically, both paid and organic, as a user types their search query. Some of you that have been living under a rock for the past week are probably thinking to yourselves “so … Continue reading

Andy Groller

Paid Search from Apple, Google Analytics Certification, & AdWords Loophole

January 29th, 2010 by

PPC Buzz of the Week – Friday 1/29/10 The Sleeping PPC Giant: Apple Think hard for a second about what could possibly bring Google to its knees and reshape the paid search landscape. First thought that came to my mind… an act of God. In all seriousness though, I couldn’t really answer this question prior to reading this post by Laurie Sullivan. If Apple would exhibit the same technological savvy with a paid search platform that it is conducting with … Continue reading