As digital marketers, #usDragons are always learning. We have to be. This field is constantly shifting and the rules are always changing. And so we have to keep advancing our knowledge base.
As a young couple in the 70’s, my parent’s library consisted of a closet bookshelf. I developed my love of reading by carefully studying the pages of the Manual of the Medical Department of the U.S. Navy, Jansen’s History of Art, Kahil Gibran’s The Prophet, and I’m OK, You’re OK, by Thomas A Harris MD. Although the Navy manual and the art history book may have been more rarefied, the latter two were ubiquitous in homes across the country at … Continue reading
DragonSearch is a fast-paced, dynamic online marketing company located in uptown Kingston, NY. We are looking for a fulltime bookkeeper and office administrator to handle our financial, billing and recordkeeping, and personnel needs. This position requires excellent communication, organizational, and project management skills, as well as the ability to self-manage. We are looking for a highly motivated, responsible, positive person who loves reading the fine print.
In general I look on our company’s website with pride. Every now and then, however, I wake up and feel that something is out of place or outdated, not unlike the feeling I sometimes have gazing around my living room, in fact. In the case of our home page, the plaid couch is nothing short of the central phrase describing what we do: “Internet marketing.” We fall back on “online marketing.” Many years ago, in one of the first iterations … Continue reading
FOR IMMEDIATE RELEASE: DragonSearch Continues Fast Growth With Zippy Shell Account Win Search Engine Optimization, Pay Per Click Advertising and Social Media Marketing Company to Drive Franchise Expansion of National Mobile Self-Storage Company New York, NY and Kingston, NY – March 27, 2012 – DragonSearch (dragonsearchmarketing.com), a search engine optimization (SEO), social media marketing and pay-per-click (PPC) advertising company, today announced it has been retained by Zippy Shell USA, LLC (zippyshell.com), a mobile self-storage company utilizing a modern concept, to … Continue reading
Simple Social Media Basics to Make Both our Lives Easier Despite the hold outs, we know that social media is here to stay especially for small businesses in these times. It does seem like finally almost everyone is jumping on the bandwagon and starting to get the idea. You better get involved in social in some way or your business will be left behind. Plus for a small business, social media marketing can be a low cost alternative to traditional … Continue reading
DragonSearch has added two Dragons to our growing staff. We’ve hired Cassie Allinger as a PPC specialist, and writer/editor Sari Botton to head up our copywriting/storytelling operations. Allinger has worked in various aspects of internet marketing for several years. Prior to joining DragonSearch, she was a PPC, SEO and Internet marketing analyst for HubShout, an SEO reseller in Rochester, NY. Prior to that, she did online marketing for car dealerships in California and New York.
Come and Knock on Our Door (We’ve Been Waiting for You) Some of you may have heard that the DragonSearch office moved a few months ago. We’re still located in the same building in Uptown Kingston, above Ulster Savings Bank on Wall Street. Our office still overlooks The Old Dutch Church and the Ulster County Courthouse. We just moved one floor down, to the second floor from the third. Overall, the office space has undergone some incredible changes. In fact, … Continue reading
On February 24, 2011, Ric Dragon and Deidre Drewes spoke to the Kingston Uptown Business Association about the importance of social media for small businesses. The meeting, which was held at the newly-restored Kirkland Hotel in Uptown Kingston, addressed the importance of Twitter, Facebook, and other social and location-based services on small business marketing. Representatives from multiple Uptown businesses, including JMC Marketing Communications & PR, Herzog Supply Co., and Schneider’s Jewelers, were all present. Check the videos on DragonSearch’s YouTube … Continue reading
Kentucky is my home. The Lincoln Homestead, Thoroughbreds, Blue Grass, Bourbon, a Shaker Settlement and the winding adventure of Mammoth Cave National Park are a few of the attractions I routinely visited while exploring my Commonwealth. When Ric Dragon took the advice on my blog and invited me to visit DragonSearch in Kingston, NY to discuss the possibilities, I was most curious about the city. “You’ll have to fatten me up; I suggest doughnuts,” was my response to Ric’s invitation … Continue reading