Google Analytics

Andy Groller

Don’t Lose Your AdWords Search Query Data, Start Archiving Now

April 16th, 2014 by
archive-search-query-data

Google is Taking Our Data…. Kinda By now you’ve probably heard that Google announced its expansion of secure search to clicks on paid ads. So what does this mean for AdWords advertisers? In the grand scheme of things, not a whole lot. As Larry Kim pointed out in Search Engine Watch, paid search query data isn’t going away any time soon. We will still have the Search Terms report in the Google AdWords interface, and will keep the ability to … Continue reading

Andy Groller

8 Google Analytics Custom Reports for AdWords E-Commerce Success

September 30th, 2013 by
adwords-ecommerce-data-blog-image-featured-11.5.13

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical statistics to analyze when optimizing for e-commerce performance improvements, such as cost, revenue, e-commerce conversion rate, and ROI. It’s important to note that all of … Continue reading

Ralph Legnini

Google Analytics: Read the Fine Print – All Those Lovely Keywords “Not Provided”

November 28th, 2012 by
bedroom-mattress-no-sheets2-featured-11-7-13

“Not provided? Whatdya mean, not provided??” Some have balked at Google’s keyword reports that hide results, lessening the reporting effectiveness of SEO. But not our Ralph Legnini, who takes a much more fluid approach to the world of SEO. Continue reading

Andy Groller

The Importance of Tracking Site Search in Google Analytics

July 21st, 2011 by
google-analytics-site-search-featured-11-5-13

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really think about how many people engage in this behavior on a daily basis, including yourself. If you think the numbers are low and don’t care … Continue reading

Andy Groller

Google Analytics Opt Out – Armageddon or Just Bump in the Road for Online Marketing

June 29th, 2010 by

Google Analytics is the preeminent web analytics tool used in today’s online world for several reasons including easy implementation, constant upgrades, and unlimited potential. Perhaps the greatest draw to Google Analytics is that it is completely free, which in the business world is almost unheard of these days. Given its unlimited potential and vast usage, what would your answer be to the following: I’m going to provide an opportunity for any user to opt-out of tracking their navigation and behavior … Continue reading

Andy Groller

Google Analytics Apps Gallery & New AdWords Reports

May 6th, 2010 by

Just the other day Google made two announcements regarding Google Analytics: 1. The launch of its Google Analytics Apps Gallery 2. The soon to be released new AdWords reports in Google Analytics Although on the surface these two announcements seem relatively small to say Google Remarketing or Search Funnels, both could have relatively long term impacts on the analysis of PPC and traffic in general. Google Analytics Apps Gallery The Apps Gallery, found here, is basically a list of Google … Continue reading

Andy Groller

Using Google Analytics For Online Forms Quality Control

April 12th, 2010 by

Form Error Rate Used To Calculate Form Effectiveness I’m a huge fan of Google Docs. I’ve fully adopted it as my work processing tool, to make spreadsheets and, more recently, to create forms that I can easily embed on a website. That made Tomasz Lewandowski and the Bluerank team’s recent post on the Google Analytics blog all that more interesting for me. Using Analytics, you can measure the quality of an online form on your site. At first glance, I … Continue reading

Andy Groller

PPC Effect on Ecommerce: Immediate or Down the Road?

June 5th, 2009 by

In the PPC business you learn something new every day. Whether that new knowledge just rolled off the production floor or has been out there some time with you just finding out about it now, every tool and piece of data can ultimately help a client. Something that has likely been around for awhile is the “Days to Purchase” report in the Ecommerce section of Google Analytics.  I first heard about this report the other day while listening to a … Continue reading

DragonSearch

Advanced AdWords Tip: Getting Hourly Conversion Data in Google Analytics

September 11th, 2008 by

by Steve LaLonde – PPC Manager at DragonSearch  I love Google Analytics.  It’s free – and everybody loves free stuff – but more importantly, it’s very powerful.  In fact, Google Analytics is a perfectly suitable analytics platform for probably 98% of websites.  It’s an arguably enterprise-class web analytics solution.  But Google Analytics is not perfect.  In fact, it’s missing a few key features. #1 on my list of things Google Analytics is sorely lacking: Hourly Conversion Data for AdWords Traffic.   … Continue reading

DragonSearch

Are You Tracking Site Search with Google Analytics?

September 8th, 2008 by

by Steve LaLonde – PPC Manager at DragonSearch           By now you’re already aware that Google Analytics is an extremely powerful web analytics platform. Today, I’d like to point out one of its more under-utilized features; site search tracking, and why you should definitely be using it.     So Google Analytics gives us the option of tracking site search.  In other words, you can track the search queries users type into your websites search box (provided your website has a … Continue reading