Google Analytics

8 Google Analytics Custom Reports for AdWords E-Commerce Success

Andy Groller

Google Analytics offers many standard reports for evaluating and analyzing e-commerce statistics as it relates to Google AdWords traffic, whether it is the Clicks tab found throughout the AdWords reporting section or applying the Paid Search advanced segment within e-commerce reports. That said, many of these reports lack a comprehensive view of the most critical…

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The Importance of Tracking Site Search in Google Analytics

Andy Groller

How many times have you used a website’s site search functionality? I, for one, don’t like to waste time trying to navigate throughout a website attempting to find what I am searching for; it’s so much faster to simply type my query into the site search box (if available). Now pause a moment and really…

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Google Analytics Apps Gallery & New AdWords Reports

Andy Groller

Just the other day Google made two announcements regarding Google Analytics: 1. The launch of its Google Analytics Apps Gallery 2. The soon to be released new AdWords reports in Google Analytics Although on the surface these two announcements seem relatively small to say Google Remarketing or Search Funnels, both could have relatively long term…

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Using Google Analytics For Online Forms Quality Control

Andy Groller

Form Error Rate Used To Calculate Form Effectiveness I’m a huge fan of Google Docs. I’ve fully adopted it as my work processing tool, to make spreadsheets and, more recently, to create forms that I can easily embed on a website. That made Tomasz Lewandowski and the Bluerank team’s recent post on the Google Analytics…

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PPC Effect on Ecommerce: Immediate or Down the Road?

Andy Groller

In the PPC business you learn something new every day. Whether that new knowledge just rolled off the production floor or has been out there some time with you just finding out about it now, every tool and piece of data can ultimately help a client. Something that has likely been around for awhile is…

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Advanced AdWords Tip: Getting Hourly Conversion Data in Google Analytics

DragonSearch

by Steve LaLonde – PPC Manager at DragonSearch  I love Google Analytics.  It’s free – and everybody loves free stuff – but more importantly, it’s very powerful.  In fact, Google Analytics is a perfectly suitable analytics platform for probably 98% of websites.  It’s an arguably enterprise-class web analytics solution.  But Google Analytics is not perfect. …

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Are You Tracking Site Search with Google Analytics?

DragonSearch

by Steve LaLonde – PPC Manager at DragonSearch           By now you’re already aware that Google Analytics is an extremely powerful web analytics platform. Today, I’d like to point out one of its more under-utilized features; site search tracking, and why you should definitely be using it.     So Google Analytics gives us the option…

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