Online Marketing

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Crawling Out of the Cave

Danielle Correia

There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc.  Then there are the tasks that have become the norm, like creating content for your website and your social networks.  

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SEO, SMM & PPC Marketing Scams: Why You Should Run the Other Way

Danielle Correia

As a business owner you understand the importance of lead generation and gaining new customers.  When you are a digital marketing agency that practices unethical tactics that attempt to game the system, new leads are even more important.  That is because these companies find themselves flying through clients more quickly than you can say SEO. …

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The Dark Side of Social Media Marketing

Josepf Haslam

  Deborah Weinstein, in her brilliant post entitled, Bald Barbie: How Mattel Lost Out on a Huge Opportunity and Allowed a Competitor to Move Into the Dream House, documents a dark side to social media. If you ignore “the force” of Social Media you’ve effectively joined the dark side. The old business paradigm of hierarchical command does not…

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Groups, Teams, and Communities in Online Marketing

Ric Dragon

Groups, clubs, networks, teams, high-functioning teams, communities, families, and affinity groups: any time an individual meets another individual, they form a group, and the group has a dynamic. It might be one of mutual affection, antipathy, respect, but very rarely apathy. On the Internet, we have an illusion of grouping people, just through the sheer…

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Online Marketing for Competitive Advantage Episode 1

Ric Dragon

This is the transcript of the podcast presented by Ric Dragon of DragonSearch Marketing, guest staring Josepf Haslam (@josepf), with Jillian Jackson (@onejillian) Announcer:  You’re listening to Online Marketing For Competitive Advantage with the epitomous [phonetic] [0:00:09] Ric Dragon and the true wit DragonSearch. Ric Dragon :  Okay.  This is the very, very first DragonSearch podcast.  We’ve…

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