Online Marketing

Victoria Eveleth

Small Business Online Marketing Seminar Presented by MHVDM

November 25th, 2013 by
Map of the campus of SUNY New Paltz with the Student Union Building highlighted as the location of the MHVDM event

We are very excited to be hosting the 2nd Mid-Hudson Valley Digital Marketers event! On December 3, 2013 from 6-8pm at the State University of New York at New Paltz, MHVDM will be holding a Small-Biz Online Marketing Seminar on Maximizing Your Budget!

Danielle Correia

Crawling Out of the Cave

January 25th, 2013 by
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There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc.  Then there are the tasks that have become the norm, like creating content for your website and your social networks.   The idea of content creation and storytelling is in no way a new idea.  Back in the 1890’s, John Deere launched a magazine for farmers called … Continue reading

Danielle Correia

SEO, SMM & PPC Marketing Scams: Why You Should Run the Other Way

January 10th, 2013 by
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As a business owner you understand the importance of lead generation and gaining new customers.  When you are a digital marketing agency that practices unethical tactics that attempt to game the system, new leads are even more important.  That is because these companies find themselves flying through clients more quickly than you can say SEO.  In addition, many digital marketing agencies out there are 10 steps behind where they should be in terms of strategy and tactics, still focusing on … Continue reading

Jason White

Link Building Strategies of Yosemite Sam Meet Google’s Disavow Tool

November 1st, 2012 by
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“Varmint, I’m a-gonna blow you to smithereens!” That’s what some link builders, acting as modern-day Yosemite Sams, think will happen if they simply use Google’s disavow tool to rid themselves of bad links. A far more strategic approach is needed. Continue reading

Ric Dragon

E-marketing Terminology: Internet, Web, Digital, or Online Marketing?

April 18th, 2012 by

In general I look on our company’s website with pride. Every now and then, however, I wake up and feel that something is out of place or outdated, not unlike the feeling I sometimes have gazing around my living room, in fact. In the case of our home page, the plaid couch is nothing short of the central phrase describing what we do: “Internet marketing.” We fall back on “online marketing.” Many years ago, in one of the first iterations … Continue reading

Josepf Haslam

The Dark Side of Social Media Marketing

April 8th, 2012 by
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  Deborah Weinstein, in her brilliant post entitled, Bald Barbie: How Mattel Lost Out on a Huge Opportunity and Allowed a Competitor to Move Into the Dream House, documents a dark side to social media. If you ignore “the force” of Social Media you’ve effectively joined the dark side. The old business paradigm of hierarchical command does not take well to social media. Like the Evil Empire, there is an imperative to control. Control information, control decisions, and control perceptions. On the surface, social media … Continue reading

DragonSearch

Value Proposition in Online Marketing: It’s About Service & Approach

January 26th, 2012 by
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The following is a guest post from Freda L. Thomas, MBA It’s a jungle out there, with every widget and doodad being sold throughout the internet.  The approach you take when connecting with your online community should clearly describe the difference between your company and the competition and the reason why a customer should choose your product or service instead of another.

Ric Dragon

Groups, Teams, and Communities in Online Marketing

July 6th, 2011 by
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Groups, clubs, networks, teams, high-functioning teams, communities, families, and affinity groups: any time an individual meets another individual, they form a group, and the group has a dynamic. It might be one of mutual affection, antipathy, respect, but very rarely apathy. On the Internet, we have an illusion of grouping people, just through the sheer power of communication.  Of course, we are each still at our own terminal (the end, terminus, or boundary of a network tie to others), typing … Continue reading

DragonSearch

Google Small Business Training in Kingston NY – Session Two: Thursday, June 23rd

May 6th, 2011 by
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  Google Small Business Training Workshops for: Sole Proprietors Small Businesses Not For Profits Chambers of Commerce Industry Associations Are you someone or do you have a group or organization that could benefit from hands on Google Training?

Ric Dragon

Online Marketing for Competitive Advantage Episode 1

February 28th, 2011 by
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This is the very first podcast presented by Ric Dragon of DragonSearch Marketing, guest staring Josepf Haslam (@josepf), with Jillian Jackson (@onejillian) The sound quality isn’t quite what we’re looking for – and since then, we’ve moved from the Blue Snowball to the Blue Yeti microphone – so the next podcast should be of the right quality! http://traffic.libsyn.com/onlinemarketing/online-marketing-for-competitive-advantage-Ep-1.mp3 Announcer:  You’re listening to Online Marketing For Competitive Advantage with the epitomous [phonetic] [0:00:09] Ric Dragon and the true wit DragonSearch. Ric Dragon … Continue reading