Search Engine Optimization

Paul Rakov

Marty Weintraub of aimClear Guest Speaking at DragonSearch

October 2nd, 2012 by

Einstein said, ‘We cannot solve our problems with the same thinking we used when we created them.’ When Marty Weintraub of aimClear visited DragonSearch last week, he got us thinking in new ways that will impact all of our clients. Exciting stuff!
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Jannette Pazer

Using Pinterest for Business – Social Media Marketing Strategies

April 19th, 2012 by

Everyone’s talking about using Pinterest for social media marketing, and why not? It’s one of the fastest growing social media sites. But don’t think you can just throw any content up there to sell your products and bring traffic to your website. Current statistics say that the majority of Pinterest users are women (although more men seem to be adding to the mix as time goes on). Plus Pinterest is all about visual appeal. Not all businesses have products and … Continue reading

Reaching On-Page Optimization Nirvana

December 21st, 2011 by

Reaching On-Page Optimization Nirvana Part I On the surface, on-page optimization seems so simple.  All that’s involved in website optimization is finding keywords that all the kids are searching for, cram them into your content approximately 10-23 times, and maybe–if you’re in a generous mood–fiddle with the URL a bit, and you’ll be certain to improve website ranking. Soon you’ll rank right alongside Wikipedia for your given product of customizable widget solutions. However, doing keyword research and finding this keyphrase … Continue reading

Josepf Haslam

How Does Good Social Media Customer Service Help Your Brand?

November 30th, 2011 by

So how does performing Social Media Customer Service help and why do you care? Let’s break down the Graphic Step by Step

Step One: A good Social Media Strategy and Implementation for Customer Service

Yes, we used the “strategy” word. Everything you do digitally needs to have a strategy. Continue reading

Henry Blaufox

Process and Structure: Applying New Datatypes to Your Site

July 25th, 2011 by

Last month, I talked about the potential of the new datatypes, but also the effort that could be needed to make the most of them in your site. Let’s spend a little time exploring the steps you and your agency can take to handle page revision as an organized process. This will save you time, effort, rework and money. It will also give ongoing feedback through your analytics so you can measure results as you make the changes.

Henry Blaufox

Google, Bing, Yahoo, the Schema Microdata – WORK, WORK, WORK!!!

June 20th, 2011 by

A while back, we wrote about the growing benefits of HTML5 as a development standard. Now, the announcement from Google, Bing and Yahoo about their support of new datatypes brings us to the impact of the new standards on organic search. These changes will improve the usefulness of page content by enabling creators to precisely identify attributes of many types of content, which should produce more precise definitions for users right in the search results. That will make your information a better match to what searchers have in … Continue reading

Ric Dragon

A Little Fable About SEO

May 25th, 2011 by

Once upon a time there were three bloggers. They each lived in their own small cottage beside a stream – the Twitter Stream.  And they lived in a beautiful land where Content was king. In this land, there was a powerful wizard named Google.  The wizard had the power to help the bloggers be more loved.  Everyone wanted Google to visit their cottage, but for some reason, he visited some more than others, and when he did visit bloggers, he … Continue reading

The New Dragon’s Guide to the Galaxy First Entry: a Picture of the Present Past

March 25th, 2011 by

Picture it: you’re young, curious, walking on wobbly legs and venturing out from behind your mother’s thigh. What do you see? Everything is HUGE, right? You probably keep peering back up to your mother, not wanting her to know you’re less than willing to be all the way over there without her, but also wanting to experience life “by yourself.”

Ric Dragon

Online Marketing for Competitive Advantage Episode 2

March 16th, 2011 by

This is our second podcast with Ric Dragon and the PRSA Day for Non Profits. This talk is focused on Search Engine Optimization.

What I’ve Learned About Online Marketing from Buying Cars

February 12th, 2011 by

I’ve bought a few cars in my life. Once from a dealer, once from a mechanic, and once from a private seller. Each experience was different, and each experience reminds me of the key players in search marketing. And just as with buying a car, deciding how to handle your search marketing and social media can be an exciting, scary and even frustrating process.