Last month, I talked about the potential of the new datatypes, but also the effort that could be needed to make the most of them in your site. Let’s spend a little time exploring the steps you and your agency can take to handle page revision as an organized process. This will save you time, effort, rework and money. It will also give ongoing feedback through your analytics so you can measure results as you make the changes.
Search Engine Optimization
A while back, we wrote about the growing benefits of HTML5 as a development standard. Now, the announcement from Google, Bing and Yahoo about their support of new datatypes brings us to the impact of the new standards on organic search. These changes will improve the usefulness of page content by enabling creators to precisely identify attributes of many types of content, which should produce more precise definitions for users right in the search results. That will make your information a better match to what searchers have in … Continue reading
Once upon a time there were three bloggers. They each lived in their own small cottage beside a stream – the Twitter Stream. And they lived in a beautiful land where Content was king. In this land, there was a powerful wizard named Google. The wizard had the power to help the bloggers be more loved. Everyone wanted Google to visit their cottage, but for some reason, he visited some more than others, and when he did visit bloggers, he … Continue reading
Picture it: you’re young, curious, walking on wobbly legs and venturing out from behind your mother’s thigh. What do you see? Everything is HUGE, right? You probably keep peering back up to your mother, not wanting her to know you’re less than willing to be all the way over there without her, but also wanting to experience life “by yourself.”
This is our second podcast with Ric Dragon and the PRSA Day for Non Profits. This talk is focused on Search Engine Optimization. http://traffic.libsyn.com/onlinemarketing/online-marketing-for-competitive-advantage-Ep-2.mp3
I’ve bought a few cars in my life. Once from a dealer, once from a mechanic, and once from a private seller. Each experience was different, and each experience reminds me of the key players in search marketing. And just as with buying a car, deciding how to handle your search marketing and social media can be an exciting, scary and even frustrating process.
Kentucky is my home. The Lincoln Homestead, Thoroughbreds, Blue Grass, Bourbon, a Shaker Settlement and the winding adventure of Mammoth Cave National Park are a few of the attractions I routinely visited while exploring my Commonwealth. When Ric Dragon took the advice on my blog and invited me to visit DragonSearch in Kingston, NY to discuss the possibilities, I was most curious about the city. “You’ll have to fatten me up; I suggest doughnuts,” was my response to Ric’s invitation … Continue reading
XML When I had first understood the concept of XML, my mind raced with the possibilities. With XML you could do wonderous things with your data, by defining specific areas of a document rather than tab delimited or comma separated flat text files. Then XHTML came out but there was something missing. There was no uniform way of defining specific areas of your page other than putting chunks into divs and then you could assign id’s and classes to these … Continue reading
First comes branding, then comes SEO, then comes a top-ranked website? Not always. For new businesses, it is important to recognize that involving optimization in your initial branding process can have substantial payoffs. Geographic Optimization for your Business Name For national corporations, geographic optimization of your brand may not matter much. However, for small-to-midsized companies in major metropolitan areas, this initiative could have considerable payoffs. If you are, for example, a Manhattan auto dealer—you should consider including the word “Manhattan” … Continue reading
…the speed of action, the intricacy of trails, the detail of mental pictures, is awe-inspiring beyond all else in nature.” – Vannever Bush
It amazes me that Vannever Bush conceived of a hyper-connected medium as early as the 1920’s. The technologies he wanted to connect are antique to us now, but the underlying concept was fresh Continue reading