Social Media Marketing

Kevin Mullett presenting to usDragons about SEO, social and digital marketing.

Advanced SEO & Social Media, Tools & Digging Deeper

Etela Ivkovic

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly…

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DragonSearch's Graffiti wall at NMX

New Media Expo 2014 Recap: Observations from a Lone Dragon

Paul Rakov

Months of preparation. Dozens of social media messages. Invitations to connect with other attendees and guest speakers. Workshop development. Collateral design and printing. Brainstorming creative booth elements. Flight, ground transportation, hotel and meal coordination. Scheduling conference session attendance. And one plan for 18-holes at a KISS themed mini-golf course!

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White and pink fireworks shooting up in the sky to celebrate New Years

Content Marketing Tips for 2014 and Beyond


Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing…

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Mark Zuckerberg on the dollar bill. Photo Credit:

Paid Facebook Ad Campaigns: The Answer to Facebook’s Declining Organic Reach

Evan Auerbach

Facebook Announces Changes to Their News Feed Algorithm There was a resounding theme at this month’s Inside Social Marketing conference; community managers from all verticals were attributing a great deal of their brand’s success on Facebook to implementing a strategy of equal parts good content and paid amplification. And yes, this was before Facebook’s recent…

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A filled room of students, marketers, and small business owners at MHVDM's seminar at SUNY New Paltz

Small Business SEO, Social Media, Branding Seminar by MHVDM

Victoria Eveleth

Online Marketing Tips and Takeaways for Small Businesses First and foremost, thank you to everyone who attended the Mid-Hudson Valley Digital Marketers Small-Biz Online Marketing Seminar on December 3rd at SUNY New Paltz! With the help of SUNY New Paltz student organizations, AMA and Enactus, we were able to present to Hudson Valley marketers, students,…

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Gemma Craven of Ogilvy Guest Speaking at DragonSearch

Abe Uchitelle

From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share –…

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