Social Media Marketing

Abe Uchitelle

Capture the Wind, A Social Media Metaphor for Building a Successful Strategy

August 14th, 2014 by
A drawing of a wind turbine used as a metaphor for social media strategy including branding, audience, content and conversions

It’s not unheard of, in the early stages of a conversation with a prospective client, to find myself answering the question: “How much does social media cost?” Most of us expect to use social media for free. Of course there are exceptions, such as premium accounts on LinkedIn and the trend towards paid amplification becoming the norm. By and large, however, the barrier to entry in social media isn’t the cost of the tools themselves, but the resources that are … Continue reading

Jannette Pazer

How to Explain Social Media Marketing to Skeptics: An Analogy

May 8th, 2014 by
A man and women engaging at a conference booth

Recently when presenting a social media marketing strategy to a new client, the head of the organization admitted that she just “didn’t get this social media stuff.” I came up with an analogy that I knew really worked because afterwards, she said, “Ahh, I get it now. We do need to do this.” Have you had trouble explaining why social media marketing and engagement is important to your management team or to clients? I wanted to share the analogy I … Continue reading

Etela Ivkovic

Advanced SEO & Social Media, Tools & Digging Deeper

March 6th, 2014 by
Kevin Mullett at DragonSearch

Kevin Mullett Guest Speaking at DragonSearch Kevin Mullett is super passionate about SEO and digital marketing. He has a true dragon spirit which is why #usDragons immediately connected with him. Going beyond sharing his impressive knowledge and experience, Kevin set out to inspire each one of us with his interactive presentation. And that he certainly did!


Senior Digital Marketing Strategist – Career Opportunity

February 25th, 2014 by

Engagement is the key to effective digital marketing. It’s not enough to just build followers, friends and “likes.” Getting people to interact with your clients, recommend their products, and become brand advocates is the real mission. Driving traffic to a website is only useful if it converts. At DragonSearch, it’s our priority. DragonSearch is a rapidly growing conversion focused digital marketing firm with clients throughout the US. We are looking for a Senior Digital Marketing Strategist, someone passionate about how … Continue reading

Paul Rakov

In Social Media Marketing, Your Market is Not Your Audience

January 28th, 2014 by
Red hear with "People Who Care About Toys" written in center

The allure of social media marketing is that you can communicate, one-on-one, to your customers. Hogwash! To be effective, you need to be speaking to customer influencers. We take a look at how to find them. Continue reading

Paul Rakov

New Media Expo 2014 Recap: Observations from a Lone Dragon

January 21st, 2014 by
DragonSearch's Graffiti wall at NMX

Months of preparation. Dozens of social media messages. Invitations to connect with other attendees and guest speakers. Workshop development. Collateral design and printing. Brainstorming creative booth elements. Flight, ground transportation, hotel and meal coordination. Scheduling conference session attendance. And one plan for 18-holes at a KISS themed mini-golf course!


Content Marketing Tips for 2014 and Beyond

January 2nd, 2014 by
White and pink fireworks shooting up in the sky to celebrate New Years

Content has been the big topic of conversation amongst #usdragons in recent days. Rather than posting yet another blog about how important content is (since we know you have crawled out of the cave by now), we decided to get a bit more tactical here. The New Year is the time to put your marketing plan in place and it can be overwhelming to decide where to focus your energy when it comes to creating a content marketing strategy. To … Continue reading

Evan Auerbach

Paid Facebook Ad Campaigns: The Answer to Facebook’s Declining Organic Reach

December 19th, 2013 by

Facebook Announces Changes to Their News Feed Algorithm There was a resounding theme at this month’s Inside Social Marketing conference; community managers from all verticals were attributing a great deal of their brand’s success on Facebook to implementing a strategy of equal parts good content and paid amplification. And yes, this was before Facebook’s recent announcement.

Victoria Eveleth

Small Business SEO, Social Media, Branding Seminar by MHVDM

December 9th, 2013 by
A filled room of students, marketers, and small business owners at MHVDM's seminar at SUNY New Paltz

Online Marketing Tips and Takeaways for Small Businesses First and foremost, thank you to everyone who attended the Mid-Hudson Valley Digital Marketers Small-Biz Online Marketing Seminar on December 3rd at SUNY New Paltz! With the help of SUNY New Paltz student organizations, AMA and Enactus, we were able to present to Hudson Valley marketers, students, and local businesses a wealth of helpful and insightful information on social media marketing, search engine optimization, and digital branding. A variety of topics were … Continue reading

Victoria Eveleth

Small Business Online Marketing Seminar Presented by MHVDM

November 25th, 2013 by
Map of the campus of SUNY New Paltz with the Student Union Building highlighted as the location of the MHVDM event

We are very excited to be hosting the 2nd Mid-Hudson Valley Digital Marketers event! On December 3, 2013 from 6-8pm at the State University of New York at New Paltz, MHVDM will be holding a Small-Biz Online Marketing Seminar on Maximizing Your Budget!