We are very excited to be hosting the 2nd Mid-Hudson Valley Digital Marketers event! On December 3, 2013 from 6-8pm at the State University of New York at New Paltz, MHVDM will be holding a Small-Biz Online Marketing Seminar on Maximizing Your Budget!
Social Media Marketing
From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share – and then report back to the rest of us with unique insights and new ideas.
Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading
For many of our clients, we use several social media monitoring tools to keep tabs on how their brand is being communicated about on social media, blogs, news outlets, etc. But we realized those tools weren’t capturing everything. So, our staff looked to boolean search to create queries for the tools that would help find all the mentions. Why is this important? Here is an infographic that explains how variations to your company’s name, products and industry can impact the … Continue reading
Social Media Monitoring Tools Are Not All the Same There are so many social media monitoring tools out there, how can we tell the good ones from the bad ones? In all of the reviews I’ve read about social monitoring tools, they often seem to gloss over the one feature that I think is the most important, the query.
There are certain tasks that are considered the norm for running a business, the tasks that you just do as part of an everyday routine… processing orders, balancing the books, tracking inventory, etc. Then there are the tasks that have become the norm, like creating content for your website and your social networks. The idea of content creation and storytelling is in no way a new idea. Back in the 1890’s, John Deere launched a magazine for farmers called … Continue reading
As a business owner you understand the importance of lead generation and gaining new customers. When you are a digital marketing agency that practices unethical tactics that attempt to game the system, new leads are even more important. That is because these companies find themselves flying through clients more quickly than you can say SEO. In addition, many digital marketing agencies out there are 10 steps behind where they should be in terms of strategy and tactics, still focusing on … Continue reading
Einstein said, ‘We cannot solve our problems with the same thinking we used when we created them.’ When Marty Weintraub of aimClear visited DragonSearch last week, he got us thinking in new ways that will impact all of our clients. Exciting stuff!
Anyone who knows me knows I love to play with new tools. At DragonSearch, we’ve been conducting extensive social media monitoring tool comparisons. Although Social123 by itself is not a monitoring tool it does have a killer unique feature. Continue reading
List.ly Founder Nick Kellet Presents SEO & Engagement Benefits of New Site to #UsDragons during LunchNLearnJuly 3rd, 2012 by Josepf Haslam
List.ly takes advantage of User Preferences! According to Nick Kellet, up to 30% of Web Content is in the form of Lists because they are popular with people! The problem with lists though is that they are almost instantly obsolete. List.ly fundamentally changes this dynamic. As people engage with your list they add new, fresh content. Other items can be added or nominated to the list. Voting can show changes in trends over time as well. List.ly has SEO Benefits! … Continue reading