social media monitoring tools


Variations in Social Media Mentions Matter: Boolean Can Help

October 9th, 2013 by

For many of our clients, we use several social media monitoring tools to keep tabs on how their brand is being communicated about on social media, blogs, news outlets, etc. But we realized those tools weren’t capturing everything. So, our staff looked to boolean search to create queries for the tools that would help find all the mentions. Why is this important? Here is an infographic that explains how variations to your company’s name, products and industry can impact the … Continue reading

Simplify360 Review: A Social Media Monitoring Tool with Gusto

September 6th, 2012 by

Us Dragons are at it again. This week, Jillian continues our social media monitoring tools review with a test drive of Simplify360, whose tool is boosted by a reader-friendly social media analysis component. Continue reading

A Comparison of Social Media Monitoring Tools: The Search for the Holy Grail

July 18th, 2012 by

Once upon a time at a digital marketing agency far, far away, an ambitious Dragon ventured on a seemingly never-ending quest to find the Holy Grail of all social media monitoring tools. Despite the obstacles ahead, the Dragon soldiered on in search of the one social media tool to rule them all. The Dragon was me and the journey—albeit long—did not extend further than my own desk. After many months of sales calls and demonstrations with eleven different companies, I … Continue reading

Visible Technologies Review: An All-in-One Social Media Tool

May 21st, 2012 by

As mentioned in my review of Sprout Social, I recently completed a thorough test of social media monitoring tools for our agency. Of the tools tested, Visible Technologies was the most comprehensive. For boutique and national Internet marketing agencies, Visible Technologies offers a set of features that covers almost every potential client need. My Visible Technologies review covers the pros and cons—albethey minimal—of this social media monitoring tool.