From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share – and then report back to the rest of us with unique insights and new ideas.
Is SEO taking over social media? Two conferences recently shone a light on how SEOs are looking at lots of social signals but perhaps it’s not happening with as intense a glare in reverse from community managers. Continue reading
The Social Shake Up conference was a chance for many companies, large and small, to come together and learn/teach about how social media is altering all aspects of communication, not just marketing. One such area is collaboration. I attended a session that asked the key question, “How Important is Internal Collaboration?” The answer? Very! Online collaboration’s ability to join together geographically dispersed stakeholders, get their input, and move projects along quickly, including sharing of key messaging via social media, was … Continue reading
Social Media Monitoring Tools Are Not All the Same There are so many social media monitoring tools out there, how can we tell the good ones from the bad ones? In all of the reviews I’ve read about social monitoring tools, they often seem to gloss over the one feature that I think is the most important, the query.
The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.
List.ly Founder Nick Kellet Presents SEO & Engagement Benefits of New Site to #UsDragons during LunchNLearnJuly 3rd, 2012 by Josepf Haslam
List.ly takes advantage of User Preferences! According to Nick Kellet, up to 30% of Web Content is in the form of Lists because they are popular with people! The problem with lists though is that they are almost instantly obsolete. List.ly fundamentally changes this dynamic. As people engage with your list they add new, fresh content. Other items can be added or nominated to the list. Voting can show changes in trends over time as well. List.ly has SEO Benefits! … Continue reading
It was my very first week as an agency man; my spirits were high and I was soaking in the mind-blowing marketing magic that was happening around me. As the emails slowly trickled into my shinny new email account, a message came in asking me to test out SocialSafe, a social media management tool that allows users to archive their data.
Fear and Loving in Social Media Why Social Media Changes the Way Brands do Business Ric Dragon urges marketers to accept that the locus of control over brand identity has shifted. Today, brand entities are becoming cooperative concepts owned and maintained by companies and consumers. Rather than view this shifting social media landscape as loss of tactical turf, Ric envisions a vast landscape of opportunity on which companies and consumers can build a future together. Ric Dragon: an Introduction to … Continue reading
On February 16, I attended the Social Media Week forum, “Shopper Insights + Social Media” at the Advertising Research Foundation in New York. The panel represented online marketing vendors, major agencies and corporate marketers. They presented their findings on the impact social channels are having on consumer purchase decision. Here are three takeaways I’d like to share from that event.
Social media stalking—although it sounds creepy—has, in my experience, been quite fruitful. I’ve been labeled as the chief stalkologist at the DragonSearch office, as I have an innate way of finding out contact information for some of the hardest to reach individuals on behalf of clients. As web users become more sensitive to the type of information they share online, it is becoming increasingly hard to find even a simple email address for a blog.