Ric Dragon

Wieden + Kennedy’s new video for Southern Comfort: brilliant storytelling

August 8th, 2012 by

Every so often, a video or ad appears that is simply brilliant in its storytelling – and in my view, this piece for Southern Comfort by Wieden + Kennedy hits the mark. The campaign, dubbed “Whatever’s Comfortable” is said by WK to “celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.”

Ric Dragon

Books on Storytelling and Brands

August 6th, 2012 by

Storytelling. An age-old practice of sharing information, stories and historical perspective across generations. Today, social media has risen as effective storytelling outlet that brings people, businesses, even cultures closer together. Many books have been written about the art of storytelling. Using, I have highlighted some of my favorite books on the subject. If you have a favorite, “vote” for it or, if you don’t see it on the list, add it so others can be aware of it.

Ric Dragon

Yoda, Looking at Paintings, and TEDx Chichester

February 23rd, 2011 by

In the past year, I’ve been receiving many invitations to speak at larger events around the country, and have learned that I am not all suavity and self-assuredness in front of a large audience.  Rooms are fine, but when it gets to a point where you can’t see the back row without a spyglass, I find myself lacking that Cary Grant Je ne sais quoi.