Value of Social Media


Gemma Craven of Ogilvy Guest Speaking at DragonSearch

Abe Uchitelle

From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share –…

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Fear and Loving in Social Media

Ric Dragon

Fear and Loving in Social Media Why Social Media Changes the Way Brands do Business Ric Dragon urges marketers to accept that the locus of control over brand identity has shifted. Today, brand entities are becoming cooperative concepts owned and maintained by companies and consumers. Rather than view this shifting social media landscape as loss…

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Music and Social Media: An Evolution in Progress

Mike Vaz

The correlation of social media and music is ever evolving. With all the resources available online, musicians are able to reach a wider audience and gain recognition faster than the pre-internet days. Because of social media, certain performers within the music industry can skyrocket to fame in the blink of an eye. If you want…

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Per Square Foot Cost of Social Media

Claudia D'Arcy

or How to get the Best Value Out of Your Social Media Budget You know that you can’t ignore this social media thing any longer; it’s just not going away. Or maybe you really think you can pretend that Twitter is just a cute cartoon like bird, but your boss is all gung ho and…

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What is Linked In? The real question is, “Who Cares?”

Andy Groller

Linkedin. How Does It Work? You Can Kinda Find Out Here Let’s start with the name – LinkedIn. Presumptuous, no? LinkedIn to what? Is it me, or is LinkedIn just a place to pop your resume and awkwardly exploit tenuous  business contacts (at best) in the desperate hopes of landing that sale/job/recommendation? LinkedIn is the…

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Social Media ROI Calculator

Ric Dragon

Jim Edelstein needed a Social Media ROI calculation for a client earlier this morning, so I obliged him with a nice Word doc.  He came back and said, “thats nice, but the clients now needs it in Excel”.  Ok – back to the drawing board.  Then, my new director of Social Media, Claudia D’Arcy, along…

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