Value of Social Media

Abe Uchitelle

Gemma Craven of Ogilvy Guest Speaking at DragonSearch

October 29th, 2013 by

From Oslo to New York On one of Ric Dragon’s recent speaking tours found him in Oslo at ReThink Conf sharing the stage with Gemma Craven, Head of Social@Ogilvy New York. One of the magical things that happens at these events is that the marketing industry’s illustrious thought leaders get to connect and share – and then report back to the rest of us with unique insights and new ideas.

Ric Dragon

Fear and Loving in Social Media

April 2nd, 2012 by

Fear and Loving in Social Media Why Social Media Changes the Way Brands do Business Ric Dragon urges marketers to accept that the locus of control over brand identity has shifted. Today, brand entities are becoming cooperative concepts owned and maintained by companies and consumers. Rather than view this shifting social media landscape as loss of tactical turf, Ric envisions a vast landscape of opportunity on which companies and consumers can build a future together. Ric Dragon: an Introduction to … Continue reading

Music and Social Media: An Evolution in Progress

January 7th, 2011 by

The correlation of social media and music is ever evolving. With all the resources available online, musicians are able to reach a wider audience and gain recognition faster than the pre-internet days. Because of social media, certain performers within the music industry can skyrocket to fame in the blink of an eye. If you want a prime example of this, just look at Justin Beiber. Whether you hate him or love him, there’s no denying that the social video website … Continue reading

Per Square Foot Cost of Social Media

May 4th, 2010 by

or How to get the Best Value Out of Your Social Media Budget You know that you can’t ignore this social media thing any longer; it’s just not going away. Or maybe you really think you can pretend that Twitter is just a cute cartoon like bird, but your boss is all gung ho and you job is on the line. In either case, you know it’s time to know whether or not you want a public page, a community … Continue reading

Andy Groller

What is Linked In? The real question is, “Who Cares?”

October 6th, 2009 by

Linkedin. How Does It Work? You Can Kinda Find Out Here Let’s start with the name – LinkedIn. Presumptuous, no? LinkedIn to what? Is it me, or is LinkedIn just a place to pop your resume and awkwardly exploit tenuous  business contacts (at best) in the desperate hopes of landing that sale/job/recommendation? LinkedIn is the snooty, party-pooping, somber social network where OMGs are about as welcome as staples in a cover letter. Alright, it’s not that bad. But, seriously, what … Continue reading

Ric Dragon

Social Media ROI Calculator

April 24th, 2009 by

Jim Edelstein needed a Social Media ROI calculation for a client earlier this morning, so I obliged him with a nice Word doc.  He came back and said, “thats nice, but the clients now needs it in Excel”.  Ok – back to the drawing board.  Then, my new director of Social Media, Claudia D’Arcy, along with our head of SEO, Eta Ivkovic, asked that it be converted into an online tool.  With the help of a nice tool from … Continue reading