wieden + kennedy

Ric Dragon

Wieden + Kennedy’s new video for Southern Comfort: brilliant storytelling

August 8th, 2012 by

Every so often, a video or ad appears that is simply brilliant in its storytelling – and in my view, this piece for Southern Comfort by Wieden + Kennedy hits the mark. The campaign, dubbed “Whatever’s Comfortable” is said by WK to “celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.”