Using the Keyword Planner Tool for SEO, Content Marketing and Social Media Strategies

The initial reaction of many in the digital marketing industry to Google “taking away” the Keyword Tool and Traffic Estimator Tool was a concern over whether or not we will still be able to do keyword research for SEO, content marketing, and social media purposes.

The new Keyword Planner Tool, which replaces and combines the two retiring tools, offers three different ways to do keyword research and pull some useful data that will help with planning your SEO, social media and content strategies.

Opening the Keyword Planner Tool

Click on Tools and Analysis and click the Keyword Planner.

A screenshot of the Google Keyword Planner Tool describing how to open it

 

Three Options to Research Keywords

You can select from three different options to plan your next search campaign.  We will cover each option below.

A screenshot of the Google Keyword Planner Tool and the options you can select to research keywords

 

 

Option 1 – Search for Keyword and Ad Group Ideas

Use this option when starting with a few keywords and for finding keyword ideas.

1. Chose “Search for keywords and ad group ideas”

A screenshot of the Google Keyword Planner Tool selecting search for keyword and ad group ideas

2.    Three Options to Search for Keywords

Search by your product or service, get keyword ideas for your landing page or add or select a category.

A screenshot of the Google Keyword Planner Tool selecting options to search keywords

3. Customize Targeting and Keyword Results

  • Choose your target country, language, network and exclude keywords with negative keywords.
  • Filter keyword search, CPC and competition volumes.

A screenshot of the Google Keyword Planner Tool selecting GEO targeting and CPC filters

4. Hide, Include and Exclude Keywords

A screenshot of the Google Keyword Planner Tool showing where to hide, include or exclude keywords from your search

5. View Keyword Results and Chose Your Keywords

  • View the keyword research results in Groups (keyword niches) or as a keyword ideas list.
  • Add your chosen keywords to Your Plan. You will see them listed on the right.

A screenshot of the Google Keyword Planner Tool showing a view of keyword results

6. Hover to See Search Trends for the Last 12 Months

  • Hover over the small chart icon to get a pop-up chart showing the monthly search volume trends over the past 12 months.

A screenshot of the Google Keyword Planner Tool showing keyword search trends

7. View, Add and Remove Your Keyword Choices

A screenshot of the Google Keyword Planner Tool showing how to view, add or remove keywords

 

 

8. View Estimates

A screenshot of the Google Keyword Planner Tool showing how to view keyword estimates

 

9. Add a Bid, Chose the Match Type and Download Your Keywords

A screenshot of the Google Keyword Planner Tool showing bid and match type

 

10. Chose Data to Download for Your Keywords

  • Chose “Historical statistics” to download monthly searches, competition, etc.
  • Chose “Segment by month” to pull the search volume for each of the last 12 months.
  • Chose file format to download.

A screenshot of the Google Keyword Planner Tool showing how to download your plan

11. Click to Download the File

A screenshot of the Google Keyword Planner Tool showing the download keyword file process

12. Open Your Keyword Research File

A screenshot of Google Keyword Planner Tool showing a keyword research file in Excel

 

 

Option 2 – Enter or Upload Keywords to See How They Perform

This only give gives stats for keywords you enter; it does not provide keyword ideas or suggestions.

1.    Chose “Enter or upload keywords to see how they perform”

A screenshot of the Google Keyword Planner Tool selecting upload keywords to see how they perform

2. Enter or Upload a CSV File with Your Existing Keywords

You can upload or enter your existing keyword list.

A screenshot of the Google Keyword Planner Tool selecting the upload keyword list feature

3. Add Your Chosen Keywords to Your Plan and Get Estimates

From here the steps of adding your keywords, viewing, removing them and getting the estimates are pretty much the same as in the “Search for keywords and ad group ideas” above.

A screenshot of the Google Keyword Planner Tool showing how to choose keywords for estimates

4. Set Match Type and Download

For setting the match type and downloading your keywords follow the same steps as under the “Search for keywords and ad group ideas” above.

Option 3 – Multiply Keyword Lists

Combine up to 3 keyword lists. You can add in up to 3 keyword lists and the tool will combine them and return all possible variations or will combine the keywords from all 3 lists.  This can especially be helpful with products and services that can have several modifiers.

1.    Chose “Multiply keyword lists”

A screenshot of the Google Keyword Planner Tool selecting choose multiple keyword lists

2. Add Your Keyword Lists

  • You can add 2 or 3 keyword lists to be combined.
  • To add the 3rd list, click the X to the right of the List 2 field.
  • Set your targeted country, language, network, and negative keywords.
  • Click “Get search volume”.

A screenshot of the Google Keyword Planner Tool showing how to multiply keyword lists

 

 

Example if Multiplied Keyword Lists

A screenshot of the Google Keyword Planner Tool showing an example of using multiplied keyword lists

 

3. Multiplied Keywords

The Keyword Planner Tool will list all thinkable combinations of your keyword lists.

A screenshot of the Google Keyword Planner Tool showing a list of multiplied keywords

 

4. Add Keywords, Set Match Type and Download

For adding keywords, setting the match type and downloading your keywords follow the same steps as under the “Search for keywords and ad group ideas” above.

Switching Between the Three Options to Research Keywords

You can easily switch between the three options for researching keywords (keyword ideas, adding your existing keyword list, or multiply keyword lists) any time by clicking the “Modify search” button at the top, next to the “Your product or service” field.

A screenshot of the Google Keyword Planner Tool showing how to modify a search

  • Chose the option you want to use
  • Change the keywords if you want to
  • Switch to a landing page or product category
  • Click “Get ideas” to get started with your research

A screenshot of the Google Keyword Planner Tool showing a modified search example

 

In Summary

While you do need to have an AdWords account to use the new Keyword Planner Tool, it certainly is a useful tool researching keywords for your SEO, content marketing and social strategies.  We hope you find this guide helpful and we would love to hear how you are using the new Keyword Planner Tool.

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4 comments on “Using the Keyword Planner Tool for SEO, Content Marketing and Social Media Strategies

Victoria Eveleth

Very informative, Eta! It seems that the new keyword tool can lead to just about the same results as the old one, which is definitely good news for those of us using it for SEO and content marketing purposes. The combiner could come in handy too!


    Sonray

    Victoria Eveleth I like the combiner feature too; I think it’ll be a nice time saving tool that could help in tasks other than keyword research.


      GregGrinillo

      Sonray Victoria Eveleth The combiner feature is great. I needed to use it for my website http://selldiamondsreview.com and it worked great. Thanks for the article and I look forward to reading more


Jannette

Very psyched to have the keyword combining functionality! I was always going to a different site to do the combinations and then cutting and pasting them into the keyword tool. This will save a step.